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Head of Performance Marketing

vor 2 Wochen


Berlin, Deutschland Conscious Health GmbH Vollzeit

**Your mission**:
**What You Will Do**:

- Conceptualize, plan, and implement multi-platform marketing campaigns in line with the overall strategy.
- Drive our brand messaging strategy and standards and execute product detail pages and copies across digital marketing activities on our own channels and with retail partners and offline events.
- Develop and execute creative digital retail campaigns in close collaboration with our Head of Marketing and Sales team to drive consumer awareness and engagement with our products.
- Coordinate GTM content to drive flawless launch execution of new products with our retail partners.
- Maintain close communication with retail partners & influencers to align marketing activities with business goals and ensure smooth project execution.
- Oversee input for the product team. Ensure all marketing data is provided, updated, and aligned with launch timelines.
- Monitor and report on your own projects, with a strong focus on key performance indicators (KPIs) to measure success and identify areas for improvement.
- Proactively stay on top of digital marketing trends and news to inform future growth strategies and opportunities.
- Plan and run conversion testing and other experiments to generate learnings and continuous performance optimization

**Your profile**:
**Your Profile**

Hard Skill Requirements:

- Digital marketing knowledge & best practices and familiarity with content creation.
- Excellent written and verbal communication skills in English and native German
- Good knowledge of tools within our existing tech stack, including CRMs, project management tools, and analytics tools. You’re also proficient with AI & love to find new, creative ways to leverage it to improve your ideas, content, work, processes, etc.
- Self-starter: Eager to learn, self-motivated, and capable of working independently with mínimal supervision once onboarded.
- Execution-Oriented: Strong focus on execution and constantly seeking ways to optimize processes for better results.
- Metrics-Driven: Keen interest in performance metrics and a desire to see the tangible effects of your work.
- Project Ownership: Comfortable owning multiple projects within the team and reporting on their success.
- Growth Marketing Mindset: you prioritize data-driven strategies, customer-centric approaches, and iterative experimentation to drive scalable and sustainable revenue growth.
- You have at least at least three years of experience in performance marketing. Favourably in the consumer market field.

**Why us?**:
**Why us?**
- You'll join a diverse and talented team with plenty of opportunities for personal growth, impact, and learning.
- Hybrid Work with favoured location in Berlin
- Boost your personal development in an environment that encourages continuous learning in a beautiful office space overseeing Berlin.
- Recurring virtual events and annual meet-ups.

**About us**:
**This Place - Passion for Nature**

This Place is a truly special sanctuary of well-being. Here, the Earth's resources, the common good, and your unique needs are taken seriously. Our topical skincare products embody a passion for the healing powers of nature and respect for the complexity of the human body. For us, health and wholeness are more than just words. We view them as a way of life that prioritizes physical, emotional, and mental self-care as the most essential components of health.

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