Head of Performance Marketing

Your role
The Head of Performance Marketing at Sunday Natural will oversee, drive excellence and push for technical innovation across paid performance marketing, including Meta, Google, and other platforms. The role still requires deep operational expertise and jumping in hands-on when needed. It requires coordinating across Influencer Marketing, Marketing Data Science and Martech resources. This role requires a strategic, analytical, and tech-savvy leader who can challenge their teams, align strategy with performance execution, and allocate budgets with a clear understanding of both measurable and non-measurable impact.

*Key Responsibilities
Leadership and Collaboration*

• Build a team of platform experts (approx. 10 FTE), ensuring collaboration and constant knowledge exchange to enable data-driven, scalable, and innovative execution
• Act as a sparring partner to your team, challenging assumptions, engaging with their expertise, and providing clear guidance to support complex decisions
• Foster a culture of curiosity, collaboration, and continuous improvement to drive innovation and executional excellence

*Budget Allocation and Decision-Making*

• Own the marketing budget allocation across your channels, ensuring optimal investment across platforms and channels based on overall business strategy, incremental impact, and well defined KPIs while allowing room for strategic experimentation and innovation
• Align performance-driven goals with broader product strategy and growth objectives, balancing competing requirements
• Ensure your channel specific needs are considered in the continuous advancement of the measurement framework

*Analytical and Data-Driven Excellence*

• Drive a highly analytical approach to channel decision-making, questioning numbers, exploring connections between KPIs, and understanding their underlying drivers
• Collaborate closely with the Data Analysts to develop insights that shape strategy, challenge assumptions, and inform budget allocation
• Ensures that strategies and ideas are actionable and executed with urgency, moving beyond contemplation to tangible results.

*Campaign Execution and Technology Affinity*

• Support your team in day-to-day campaign management when needed
• Demonstrates a solid understanding of how automation, algorithms, AI, and technology shape modern marketing execution, from bidding systems to personalization
• Push for technical solutions and automation for repetitive tasks and/or complex decision making
• Explore new tools, features, and innovations, ensuring that promising ideas are assessed, tested, and swiftly translated into actionable outcomes or deprioritized based on clear evaluation.

Cross-Department Collaboration and Alignment

• Aligns with the CRO team to improve landing pages and foster testing, ensuring that insights and ideas translate into concrete experiments and measurable improvements.
• Partners closely with content and asset production teams to deliver platform-specific creative that is not only innovative but also actionable, testable, and performance-driven. Works with senior management to align marketing strategies with overarching business objectives, ensuring plans are backed by data, executed efficiently, and evaluated for impact.

Your profile

• Proven experience in a channel lead role, with a track record of delivering results through actionable strategies and effective execution.
• Deep expertise and operational background in either search or display/social, know how in the other channel a plus
• Up-to-date on latest innovations, alphas, betas and upcoming platforms
• Strong analytical mindset with the ability to assess data, connect insights, and make clear, outcome-driven decisions.
• Demonstrated ability to drive a structured execution cycle: assessing opportunities, planning strategies, executing efficiently, evaluating outcomes, and iterating based on learnings.
• Tech-savvy with a solid understanding of how automation, algorithms, and AI influence marketing execution and how to leverage that for your channels

What We Offer

• An appealing discount on all of our products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership, Swapfiets bike rental and a subsidy for the Deutschland Ticket
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Apply with your CV.

About Us
Sunday Natural
emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.

We take our ecological responsibility very seriously:
that's why the majority of our product range is vegan. We also take an innovative approach to packaging: most of our products are packaged in glass, making them almost entirely recyclable.

Our diverse team in Berlin consists of over 290 employees from more than 40 nationalities and continues to grow – but at a sustainable pace. Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members.

We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don't match with 100% of the requirements.