Head of Performance Marketing

**Your Responsibilities**:
We are looking for a new colleague to join our Marketing Team in Berlin (or Madrid) on a full-time/ part-time basis /40 hour a week starting as soon as possible.

**The opportunity**:
We are seeking a highly data-driven and results-oriented Head of Performance Marketing to lead GGG’s performance marketing strategy and execution across all institutions, in collaboration with various global and brand-related stakeholders.

This is a critical senior leadership role with high responsibility for marketing performance, budget efficiency, team leadership, and brand impact across multiple regions including Germany, Europe, the UAE, and other international markets.

At GGG, you will play a central role in shaping the future of international higher education across a portfolio of respected brands. You will lead a small team and collaborate closely with global stakeholders and external partners to drive measurable impact across the business.

You will work in close partnership with the Group Director of Marketing to deliver on annual and monthly lead volume targets, while closely monitoring sales velocity and efficiency across the funnel—from lead generation to enrolment.

**Key Activities & Responsibilities**:
**Core**:
Own strategy, implementation, tracking and reporting of performance channels across 5 brands

**Strategy**:
Support the Group Director Marketing & Brand Heads of Marketing’s strategic plans for growth through onboarding of new channels and/ or markets

**Team**:
Hire, train and lead a team of Performance Marketing Managers

**Wider Business**:
Support the Heads of Marketing and Performance Director with data, research and strategic advice (data based where applicable)

**Stakeholder Management**
Be the main POC for external stakeholders (Agencies, Shared Services)

**Data**
Ensure data reliability and synergy across brands and drive optimisation plans through analysis of large data sets

**Reporting**
Create and maintain an aligned reporting strategy across brands and advise on ROI

**Budget Management**
Advise on and allocate digital marketing budgets, constantly analysing spend and recommending changes as necessary to ensure optimisation

**Your profile**:

- Successful track record in a leading performance marketing or digital marketing role (min. 3 years)
- Completed degree in Marketing, Business or any other comparable topic
- Track record of paid spend optimisation across Global Markets and channels with budgets in excess of EUR 3m
- Experience with building a performance marketing engine across tracking, attribution, automation, and optimisation
- Passion for all things Data & Reporting: Excellent data skills required
- You are excited about building and leading a team
- Experience with Affiliate Marketing for Lead Generation (experience with tools such as Awin is a plus)
- Confident with presenting and working in an international environment with various stakeholders
- Demonstrable hands-on experience with the following channels/tools: Google (all formats), Bing, Facebook / Instagram, LinkedIn, TikTok, Twitch, Spotify, Quora, Salesforce, PowerBi
- Ability to work strategical and operational, set goals and objectives while also executing hands-on
- Fluency English is essential; proficiency in German and/or Spanish is a plus

**Why us?**:

- Opportunity to work with a great team in a dynamic and international environment
- 30 days of vacation
- After successfully passing the probationary period, we offer subsidies for employees’ well-being through our health budget with preventive and aftercare services
- Various online language courses and opportunities to participate in online collaboration courses
- Numerous campus events from the fields of art, culture, business and science
- Opportunity to develop and implement new ideas and concept

**About us**:
GUS Germany GmbH (GGG) is an innovative and dynamic network of world-class higher education institutions that is committed to empowering students with the knowledge and skills they need to make a positive impact in the world. Our mission is to foster visionary leaders who can drive meaningful change for society.

With a strong presence in Germany, Europe, and beyond, GGG is made up of several well-known brands, including UE (University of Europe for Applied Sciences), BSBI (Berlin School of Innovation & Business), htk design academy, and GISMA University for Applied Sciences. Our thriving student body of over 10,000 learners across our institutions benefits from a wide range of academic disciplines, such as business, technology, data science, engineering, sports, and fine arts.

As part of the Global University Systems (GUS) network, which comprises over 48 universities across Europe, the USA, Australia, Asia, and South America, with over 87,000 students, we are dedicated to providing exceptional learning experiences to our students.