Head of Marketing
vor 2 Wochen
Your RoleWe’re looking for a data-driven, hands-on generalist to lead our marketing initiatives and help us scale to the next 100 million users. This isn’t your typical "Head of" role. You’ll work side by side with our Co-Founder and CMO as a high-impact individual contributor embedded in a fast-moving task force of designers, paid media experts, and creators - identifying, testing, and executing the next growth bets.In this role, you will:Lead the evolution of StudySmarter into a truly global consumer lovebrandIdentify and prioritize the most promising acquisition and brand growth levers, based on data, market trendsBuild and scale user acquisition across Paid (Meta, TikTok, Google, Apple Search Ads), SEO and AI‑assisted workflows, ASO, creators and influencers, content, affiliates and partnerships, campus and community activationsClosely work together with our product team to drive deep analysis of our acquisition funnels, user behavior, and LTV:CAC dynamics to spot opportunities and optimize ROIRun a tight experimentation engine: clear hypotheses, rapid landing page builds, creative iteration, and A/B tests with sound measurementProject management responsibility to drive cross-functional initiatives from 0 to 1Own reporting and decision frameworks for channel performance, attribution, and retention across GA4/Amplitude plus an MMP (AppsFlyer)Write copy, brief and build creatives, ship campaigns, then refine based on resultsWhat you need to succeedYou’re a well-rounded marketer with strong analytical skills and sharp creative instincts. You care about results, move fast, and thrive when given ownership and autonomy.You have:3–6 years of experience in B2C growth marketing (mobile + web), ideally in fast-growing tech or consumer brands/appsA track record of acquiring large volumes of users (millions+) through a mix of performance, organic, and community-led channelsExperience with social media and community building, from strategy to content to growthA highly creative eye for trends, design, and engagement mechanicsStrong understanding of UA metrics, funnel analytics, and LTV/CAC economicsExecutional knowledge of SEO/AIO, influencer/creator campaigns, affiliate/partnerships content strategy, and copywriting, growth hackingA deep interest in brand and design, you know what good looks like and how to do it againProject management skills to own complex, multi-channel initiatives from idea to executionFluency in German and EnglishWhy StudySmarter?Work directly with the founders on some of the most strategic, high-impact topicsTotal ownership and speed - we enable you to get things doneA truly flexible, fun, trust-based culture with the smartest minds to work withMillions of active users, real data, and a product that genuinely helps peopleYour work will be seen, measured, and celebrated - and you'll directly shape the future of one of Europe's top edtech companiesBe part of a purpose-driven company that values creativity, ownership, and velocityHow we hire:Simple and fast: intro call, case or portfolio discussion with the team, conversation with the CMO/co‑founder, references. We aim to make decisions quickly.About usAt StudySmarter, we are building the world's leading education platform, making learning easier and more accessible for millions of students worldwide. As a fast-growing EdTech company, we’ve been named one of LinkedIn’s Top Startups 2024, App of the Day by Apple, and won several worldwide awards. As a company, we are pioneering with AI in Education and always work at the forefront of innovation.
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