Category Management Lead

vor 3 Wochen

Düsseldorf, Nordrhein-Westfalen, Deutschland The Kraft Heinz Company Vollzeit

About the Position

We are seeking a highly skilled Category Management & Trade Marketing Lead to join our team at The Kraft Heinz Company in Düsseldorf, Germany. As a key member of our team, you will be responsible for aligning our category marketing strategy with retailer strategies, converting brand & innovation initiatives into strong sell-in stories, and acting as a key contact to our retail sales teams.

Key Responsibilities

  • Manage a team of Category Management professionals, Trade Marketing professionals, and interns to drive category growth and sales.
  • Define the retail channel & customer strategy aligned with the marketing strategy and shopper needs.
  • Analyze market data to understand risks and opportunities for each account.
  • Create sell-in support material to engage Kraft Heinz sales teams and customers for category initiatives.
  • Act as consultants on key category projects such as range reviews and strategic planning.
  • Develop an annual trade marketing strategy and drive all related shopper activations across all categories and customers.

Requirements

  • University degree in Management or Economics.
  • At least 5 years of experience in Category Management, Trade or Shopper Marketing within the FMCG sector.
  • Meaningful experience in leading, mentoring, and developing multiple team members.
  • Very good software skills (Gfk SimIT, Circana).
  • Fluent in German and English – mandatory.

Professional Attributes

  • Curiosity, positivity, and passion: You are curious, positive, and enthusiastic.
  • Persistence: We are looking for people who assert themselves and are not easily flustered, even when they encounter resistance.
  • Resilience: A demanding, fast-paced, and varied environment gives you energy and motivates you. Even under time pressure, you don't lose sight of your goal.
  • Commercial competence: You are always looking for ways to grow your business while exceeding your goals.

What We Offer

  • A fast-track career that just a few other companies can offer.
  • A competitive salary and excellent bonus structure (above market average).
  • Flexible working hours in a hybrid working model.
  • Attractive social benefits & employee benefits (e.g. company pension scheme, capital-forming benefits, corporate benefits and much more).

The position is limited to one year.

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