Category Management

vor 4 Wochen

Düsseldorf, Nordrhein-Westfalen, Deutschland The Kraft Heinz Company Vollzeit

About the Position

We are seeking a highly skilled Category Management & Trade Marketing Lead to join our team at The Kraft Heinz Company in Düsseldorf, Germany. As a key member of our team, you will be responsible for aligning our category marketing strategy with retailer strategies, converting brand & innovation initiatives into strong sell-in stories, and acting as a key contact to our retail sales teams.

Key Responsibilities

  • Manage a team of 3 Category Management professionals, 1 Trade Marketing professional, and 1 intern
  • Define the retail channel & customer strategy aligned with the marketing strategy and shopper needs
  • Analyze market data to understand risks and opportunities for each account
  • Create sell-in support material to engage Kraft Heinz sales teams and its customers for the category initiatives
  • Act as consultants on key category projects such as range reviews and strategic planning
  • Create an annual trade marketing strategy and drive all related shopper activations across all categories and customers

Requirements

  • University degree in Management or Economics
  • At least 5 years of experience in Category Management, Trade or Shopper Marketing within the FMCG sector
  • Meaningful experience in leading, mentoring, and developing multiple team members
  • Very good software skills (Gfk SimIT, Circana)
  • Fluent in German and English - mandatory

Professional Attributes

  • Curiosity, positivity, and passion: You are curious, positive, and enthusiastic
  • Persistence: We are looking for people who assert themselves and are not easily flustered, even when they encounter resistance
  • Resilience: A demanding, fast-paced, and varied environment gives you energy and motivates you. Even under time pressure, you don't lose sight of your goal
  • Commercial competence: You are always looking for ways to grow your business while exceeding your goals

What We Offer

  • A fast-track career that just a few other companies can offer
  • A competitive salary and excellent bonus structure (above market average)
  • Flexible working hours in a hybrid working model
  • Attractive social benefits & employee benefits (e.g. company pension scheme, capital-forming benefits, corporate benefits and much more)

The position is limited to one year.

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