Category Insights Specialist

vor 1 Woche


Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

Job Overview

We are seeking a skilled Category Insights Specialist to join our team at Lotus Bakeries. As a Category Insights Specialist, you will be responsible for analyzing category/core range performance by utilizing available market & macro-environment data/insight: retail panel data (IRI/Circana, Nielsen), household/shopper panel data (Gfk), customer insights, bespoke Lotus Bakeries' consumer/shopper research.

Key Responsibilities

  • Track and evaluate Lotus performance vs competitors, deducing right learnings to be applied within the internal plans (Volume/Value/ROS/WD/promotional effectiveness/etc.)
  • Identify current & future category segment dynamics & trends, that may affect Lotus Biscoff and our Natural Foods brands and quantification of potential impacts on our categories, customers and brands
  • Ensure a best in class approach on data analytics by constantly seeking out & applying latest techniques together with the Category Development Manager
  • Create & present compelling category stories to our retailers in order to bring our Lotus and Natural foods brands further instore in terms of category / segment / assortment /shelf placement / promotions
  • Establishing and building of long-term relationships with relevant German trade partners to strengthen the role as preferred supplier and provide relevant category insights, recommendations on shelf structure, assortment, new listings and promotional support
  • Involvement into sharing all analytical insights with the relevant internal stakeholders to support shaping the Commercial (Account) Plan together with the (Sales) team

Requirements

  • University degree (Masters/Bachelor) in economics, marketing or equivalent
  • Minimum 2 years working experience in a Category Management/data analysis or similar function for food/FMCG brands, GS1 Category Management certificate preferred
  • Knowledge of the German trade landscape
  • Proven experience of converting large amounts of raw data into actionable insights with proven commercial benefits with particular experience on retail/household/shopper data (IRI/Circana, Nielsen, GfK)
  • Excellent numerical accuracy with attention to detail;
  • Profound conceptual skills turning insight into compelling trade and category stories
  • Fluent in German (full professional proficiency), strong understanding of English (written and spoken)

Personal Qualifications

  • You are a team player, approachable, pro-active, positive and strong communicator
  • You have a great passion for data insights and the ability to persuade others of your ideas
  • You promote an hands-on mentality, working independently with organization skills
  • You show strong ownership for your tasks and projects to progress and achieve results
  • You enjoy working successfully in a small, highly networked team and dynamic environment
  • You want to take an active role in identifying and shaping today's and future potentials of the business
  • You are passionate about our brands and want to become a brand ambassador


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    We are seeking a skilled Category Insights Specialist to join our team at Lotus Bakeries. As a Category Insights Specialist, you will be responsible for analyzing category and brand data to develop compelling trade sell stories.Key responsibilities include:Analysis of category/core range performance using market and macro-environment dataTracking and...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    Job DescriptionCategory Insights SpecialistWe are seeking a highly skilled Category Insights Specialist to join our team at Lotus Bakeries. As a Category Insights Specialist, you will be responsible for analyzing market and macro-environment data to inform category management strategies.Key Responsibilities:Analyze category/core range performance using...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    Job DescriptionCategory Insights SpecialistWe are seeking a highly skilled Category Insights Specialist to join our team at Lotus Bakeries. As a Category Insights Specialist, you will be responsible for analyzing market and macro-environment data to inform category management strategies.Key Responsibilities:Analyze category/core range performance using...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    Job DescriptionCategory Insights SpecialistWe are seeking a highly skilled Category Insights Specialist to join our team at Lotus Bakeries. As a Category Insights Specialist, you will be responsible for analyzing market and macro-environment data to inform category management strategies.Key Responsibilities:Analyze category/core range performance using...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    Job DescriptionCategory Insights SpecialistWe are seeking a highly skilled Category Insights Specialist to join our team at Lotus Bakeries. As a Category Insights Specialist, you will be responsible for analyzing market and macro-environment data to inform category management strategies.Key Responsibilities:Analyze category/core range performance using...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    Job DescriptionCategory Insights SpecialistWe are seeking a highly skilled Category Insights Specialist to join our team at Lotus Bakeries. As a Category Insights Specialist, you will be responsible for analyzing category/core range performance by utilizing available market & macro-environment data/insight.Key Responsibilities:Analyze category/core range...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    Job DescriptionCategory Insights SpecialistWe are seeking a highly skilled Category Insights Specialist to join our team at Lotus Bakeries. As a Category Insights Specialist, you will be responsible for analyzing category/core range performance by utilizing available market & macro-environment data/insight.Key Responsibilities:Analyze category/core range...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    Category Insights SpecialistAs a Category Insights Specialist at Lotus Bakeries, you will be responsible for analyzing category/core range performance by utilizing available market & macro-environment data/insight. This includes retail panel data (IRI/Circana, Nielsen), household/shopper panel data (Gfk), customer insights, and bespoke Lotus Bakeries'...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    {"title": "Category Insights Specialist", "content": "Job DescriptionAs a Category Insights Specialist at Lotus Bakeries, you will be responsible for analyzing category/core range performance by utilizing available market & macro-environment data/insight. You will track and evaluate Lotus performance vs competitors, deducing right learnings to be applied...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    {"title": "Category Insights Specialist", "content": "Job DescriptionAs a Category Insights Specialist at Lotus Bakeries, you will be responsible for analyzing category/core range performance by utilizing available market & macro-environment data/insight. You will track and evaluate Lotus performance vs competitors, deducing right learnings to be applied...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    Job DescriptionAs a Category Insights Specialist at Lotus Bakeries, you will be responsible for analyzing category/core range performance by utilizing available market & macro-environment data/insight. This includes retail panel data (IRI/Circana, Nielsen), household/shopper panel data (Gfk), customer insights, and bespoke Lotus Bakeries' consumer/shopper...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    Job DescriptionAs a Category Insights Specialist at Lotus Bakeries, you will be responsible for analyzing category/core range performance by utilizing available market & macro-environment data/insight. This includes tracking and evaluation of Lotus performance vs competitors, deducting right learnings to be applied within the internal plans. You will also...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    Category AnalystWe are seeking a skilled Category Analyst to join our team at Lotus Bakeries. As a Category Analyst, you will play a crucial role in driving business growth by analyzing category and brand data, developing compelling trade sell stories, and collaborating with the Category Development Manager to build strong category stories.Key...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    Category AnalystWe are seeking a skilled Category Analyst to join our team at Lotus Bakeries. As a Category Analyst, you will play a crucial role in driving business growth by analyzing category and brand data, developing compelling trade sell stories, and collaborating with the Category Development Manager to build strong category stories.Key...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    We are strengthening our team with a Category Analyst to perform in-depth interrogation of category, brand & customer data across multiple categories and develop compelling trade sell stories together with the Category Development Manager.In this role, you will bring alive our category data by providing market insights, identify potentials and deriving...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    Job Title: Category AnalystJob Summary:We are seeking a highly skilled Category Analyst to join our team at Lotus Bakeries. As a Category Analyst, you will be responsible for analyzing category/core range performance by utilizing available market & macro-environment data/insight. You will track and evaluate Lotus performance vs competitors, deducing right...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    Category AnalystWe are seeking a skilled Category Analyst to join our team at Lotus Bakeries. As a Category Analyst, you will play a crucial role in driving business growth by analyzing category and brand data, identifying trends, and developing compelling trade sell stories.Key Responsibilities:Analyze category and brand data to identify opportunities for...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    Category AnalystWe are seeking a skilled Category Analyst to join our team at Lotus Bakeries. As a Category Analyst, you will play a crucial role in driving business growth by analyzing category and brand data, identifying trends, and developing compelling trade sell stories.Key Responsibilities:Analyze category and brand data to identify opportunities for...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    Category AnalystWe are seeking a skilled Category Analyst to join our team at Lotus Bakeries. As a Category Analyst, you will play a crucial role in driving business growth by analyzing category and brand data, identifying trends, and developing compelling trade sell stories.Key Responsibilities:Analyze category and brand data to identify opportunities for...


  • Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

    Category AnalystWe are seeking a skilled Category Analyst to join our team at Lotus Bakeries. As a Category Analyst, you will play a crucial role in driving business growth by analyzing category and brand data, identifying trends, and developing compelling trade sell stories.Key Responsibilities:Analyze category and brand data to identify opportunities for...