Category Management
vor 4 Wochen
About the Position
We are seeking a highly skilled Category Management & Trade Marketing Lead to join our team at The Kraft Heinz Company in Düsseldorf, Germany. As a key member of our team, you will be responsible for aligning our category marketing strategy with retailer strategies, converting brand and innovation initiatives into strong sell-in stories, and acting as a key contact to our retail sales teams.
Key Responsibilities
- Manage a team of Category Management professionals, Trade Marketing professionals, and interns to drive category growth and innovation.
- Define the retail channel and customer strategy aligned with the marketing strategy and shopper needs.
- Analyze market data to understand risks and opportunities for each account.
- Create sell-in support material to engage Kraft Heinz sales teams and customers for category initiatives.
- Act as consultants on key category projects such as range reviews and strategic planning.
- Develop an annual trade marketing strategy and drive shopper activations across all categories and customers.
Requirements
- University degree in Management or Economics.
- At least 5 years of experience in Category Management, Trade, or Shopper Marketing within the FMCG sector.
- Meaningful experience in leading, mentoring, and developing multiple team members.
- Very good software skills (Gfk SimIT, Circana).
- Fluent in German and English – mandatory.
Professional Attributes
- Curiosity, positivity, and passion: You are curious, positive, and enthusiastic.
- Persistence: We are looking for people who assert themselves and are not easily flustered, even when they encounter resistance.
- Resilience: A demanding, fast-paced, and varied environment gives you energy and motivates you. Even under time pressure, you don't lose sight of your goal.
- Commercial competence: You are always looking for ways to grow your business while exceeding your goals.
What We Offer
- A fast-track career that just a few other companies can offer.
- A competitive salary and excellent bonus structure (above market average).
- Flexible working hours in a hybrid working model.
- Attractive social benefits and employee benefits (e.g., company pension scheme, capital-forming benefits, corporate benefits, and much more).
The position is limited to one year.
Our Recruitment Process
After your application has been reviewed, you will have an initial phone call with the Talent Acquisition team. If this is positive, you will conduct the following interviews:
- Commercial Lead and HR Business Partner.
- Online test.
- Managing Director DACH and Head of HR.
- Everything positive? Then everything is ready for your offer.
Location(s)
Düsseldorf-
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