Digital Solutions Manager EMEAP
vor 1 Tag
Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.
Working at AbbottAt Abbott, you can do work that matters and help people to live a healthier and full life, grow your career, and learn, be your true self. You will have access to:
- Career development with an international company where you can grow the career you dream of
- An attractive benefits package (e.g. attractive Abbott Pension Plan, a company bike, employee stock purchase program)
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists
- A challenging position in a fast-growing crisis-independent industry
- To become part of a dynamic, highly educated, highly skilled, and motivated team
- Flat hierarchies, open appreciative mentality, and efficient, constructive lines of communication
- Multi-national environment, where we foster the development of our talents within the enterprise
The Digital Solution Manager EMEAP is responsible for creating and executing digital strategies, managing digital projects, and overseeing digital Run Ops teams. This role is the SPOC for migrating upcoming global initiatives (C360 and WEB unification) with our EMEA web presences. Part of the role is to set up 'run' processes including ticketing, triage, and report on issue management to 'keep lights on' of the EMEA Web infrastructure.
This role also owns UX/UI and drives centralized content authoring for product launches. Additionally, this role has a consultancy part based on detailed knowledge and skills to support Marketing internal and across EMEA, IT, BOps, and BRM in digital tasks. New field of activity with growing importance for digital business is AI. Evaluating usage for Hub & Spoke and Conversational UI is starting now and will be a focus in near future.
Key Responsibilities & ActivitiesMajor Accountabilities
- Lead Content Operations and Strategy to deliver all content-focused projects for AEM websites (B2C & B2B) managing 2 contingent workers.
- Customer centricity: Marketing expert for technical infrastructure, information architecture, and site features, business lead for issue management, and execute site improvements to enhance the effectiveness of SEO and onsite experience.
- EMEA Business Lead for RUN Operations, responsible for 8 people for bug fixing and small projects and FA support to prioritize projects, resources, and ensure on time and in budget.
- Commercial execution: Responsible for web website maintenance to use the website as the central hub for user-relevant product information and services success performance-based.
- UI/UX - ADS business lead for EMEA & SPOC for Global Digital Experiences. Marketing SPOC for product enhancement and & new product release on ADS.
- Design and operationalize websites in service of commercial, brand, and product strategies that ensure operational efficiencies and consistency across EMEA considering the current and future digital customer experience.
- Support local teams in driving best-in-class website through consideration, adoption, onboarding, and retention journey aligned with the overall customer experience across channels.
- Consultancy internal EMEA Marketing and external as Digital Marketing SPOC for BRM, GCX, and IT.
- Higher education in business, marketing, and technical experience managing automated omnichannel programs
- Expert knowledge of WEB CMS - Experience with Adobe EM Cloud, SEO, Adobe Target, Adobe Analytics, or similar tools
- Knowledge of digital marketing metrics
- Must have worked in enterprise-level marketing automation products
- Very experienced of initiating and executing projects and campaigns through a customer-first strategy
- Proven communication skills and ability to drive cross-functional collaboration across Commercial, Marketing, Analytics, IT, Regulatory, and other Key Functions
- Strong relationship management skills. Ability to build relationships and work in project teams, trust, and influence with internal clients and other key stakeholders.
- Ability to deliver clear and concise messages, management reports, and presentations.
- Fluent in spoken and written English.
- Excellent organizational skills. Strong project management skills.
- Keen awareness and adherence to timelines.
- A willingness to travel and work in an international team.
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