Global Brand Manager

Vor 3 Tagen


Neumarkt in der Oberpfalz, Bayern, Deutschland Bionorica SE Vollzeit

Company Overview
Bionorica SE, a globally active and owner-managed family company, is the German market leader for pharmacy-only herbal medicines with approximately 2200 employees worldwide. For over 90 years, we have been unlocking the secrets of nature by combining traditional medicinal plant therapy with scientific research.

Job Summary
We are seeking a creative and strategic Global Brand Manager to take responsibility for our new brands, projects, and products. This role requires developing a mid-term vision, ambition, and strategy for our new brands, considering country-specific market conditions and cultural differences.

Key Responsibilities
- Develop a mid-term vision, ambition, and strategy for our new brands, taking into account country-specific market conditions and cultural differences.
- Design and maintain brand identity, ensuring brand consistency across all channels.
- Conduct analysis of campaign results and consumer insights for continuous improvement.
- Manage and maintain global brand books to ensure consistent brand presence.
- Conduct market and consumer research to derive actionable insights.
- Lead the product portfolio and lifecycle management (LCM) to maximize market success.
- Plan and monitor brand budgets to ensure financial efficiency.
- Share, reuse, and lead the global brand community to promote best practices.
- Develop and implement strategies to increase brand awareness and loyalty.
- Create core creative ideas and campaigns to support our brand strategy.
- Define compelling brand stories based on deep consumer insights.

Requirements
- Completed studies in Marketing, Business Administration, or similar experience.
- Several years of experience in brand management, ideally in the pharmaceutical or herbal sector.
- Proven track record in developing and implementing brand strategies and campaigns.
- Strong analytical skills and experience in conducting market research.
- Creativity combined with a strategic approach.
- Ability to work in a dynamic international environment and lead cross-functional teams.
- Proficiency in English, both written and spoken.

What We Offer
A globally growing company with a wide range of professional and personal development opportunities.
- Flexible working time models and home office options to support work-life balance.
- Responsible fields of activity with a qualified induction as well as a performance-related remuneration with attractive social benefits and company pension scheme.

Salary Range:
The estimated annual salary for this position is €80,000 - €110,000, depending on qualifications and experience.



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