Brand Development Manager
Vor 6 Tagen
About the Role:
We are seeking a highly skilled Senior Brand Manager to lead the brand growth plan for mass & professional channels for the biggest sub-brand platforms sensitivity at Colgate-Palmolive. As a key member of our team, you will be responsible for developing and executing strategic plans to elevate the company's brand image and market position.
Key Responsibilities:
- Lead functionally, coach, and develop one Junior Brand Manager & a Trainee (subject to Graduate Trainee Program timeline)
- Develop holistic brand growth plans in cooperation with the elmex brand lead and cross-functional team
- Responsible for Profit & Loss (P&L) and Sales, Operations, and Marketing (SOM) development
- Develop media and marketing plans & all required assets
- Develop sales and training plans & materials for both mass & professional sales teams
- Work closely with Scientific Affairs, Customer Development, Digital Transformation & Division team
Requirements:
- College or University degree
- At least 5 years of Brand Management or Shopper Marketing experience in the FMCG / OTC environment. Experience in medical marketing & working with healthcare professionals is a plus
- First leadership experience is a plus
- Consumer & Profession focused: Works with agility and finds new ways through the use of digital tools and data to get closer to consumers and shoppers. Puts consumer needs and experience at the heart of all activities and decisions
- Data analytics: Ability and financial knowledge to evaluate and digest complex business processes, identify insights and opportunities and then capitalize and execute on learnings
- Digital savvy: Experience with digital media to drive clear plans by media/channel across the people journey together with the specialists in the Digital Transformation team
- Innovative thinker: Champions new initiatives and experimentation. Adopts a flexible approach to problem-solving and taking risks and quickly learns
- Interpersonal & collaboration skills: Builds strong trusted relationships internally/externally to drive action and progress
- Highly influential: Able to influence people and build consensus at all levels of the organization
- Effective execution: Achieves results with speed & excellence, eliminating unnecessary work, driving simplicity and holding self-accountability for results
Personal Attributes:
- Positive attitude, through challenging situations. Highly resilient
- Organized and competent project management skills. Sets clear priorities
- Confidence to challenge the status quo and identify new opportunities for improvement
- Inquisitive and curious, always want to learn and love to teach others
- Shows clarity of thought in complex situations. Can clearly explain scientific terms in simple, clear language
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