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Consumer Goods Brand Manager

vor 2 Monaten


Hamburg, Hamburg, Deutschland VIVERE GmbH Vollzeit
About VIVERE GmbH

VIVERE GmbH is a pioneering company in the fast-moving consumer goods (FMCG) industry, leveraging AI to create and manage next-generation brands. Our integrated model combines marketing, design, research and development, production, supply chain management, sales, and technology to efficiently launch and manage brands.

We have successfully launched 10 brands and 150 products across various markets, including beauty, health, wellness, pet care, and home & garden. Our products are sold through Amazon, direct-to-consumer (DtC) channels, and retail. We collaborate with creators and communities to co-develop brands and offer B2B services to help other brands develop high-quality products.

Key Responsibilities
  • Analyze market trends and consumer insights using our proprietary AI tools to inform product development and marketing strategies.
  • Translate market insights into product concepts and creative communication activities to drive brand impact.
  • Lead product development by working with cross-functional teams, including R&D, compliance, and production.
  • Collaborate with sales teams to create brand awareness and drive sales across various channels.
  • Develop and execute the brand's marketing calendar with our channel partners to maximize brand impact.
  • Work with creators and strategic partners to drive consumer engagement and brand loyalty.
  • Monitor and manage brand performance within our KPI and ROI framework to ensure financial growth and optimization.
Requirements
  • Master's or Bachelor's degree in Marketing with a strong academic record.
  • At least 2-3 years of experience in the FMCG industry, with a focus on brand development and marketing.
  • Strong analytical and conceptual thinking skills, with the ability to drive problem-solving and innovation.
  • Intrinsic drive to take initiative and lead cross-functional teams to achieve business objectives.
  • Focus on achieving financial impact and continuous optimization of brand performance.
  • Passion for developing outstanding product concepts that meet consumer needs and drive brand growth.
  • Strong commitment to increasing consumer engagement across various channels and driving brand loyalty.
Benefits
  • Opportunity to work with a pioneering company in the FMCG industry, leveraging AI to drive innovation and growth.
  • Experience in developing and managing next-generation brands across various markets and channels.
  • Collaboration with experienced consumer experts and cross-functional teams to drive business objectives.
  • Opportunity to create financial impact and achieve rapid professional development in a dynamic and growing company.
  • Work in a consumer start-up with high growth potential and a solid financial base, offering a range of benefits and perks.