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Brand Development Manager

vor 2 Monaten


Hamburg, Hamburg, Deutschland VIVERE GmbH Vollzeit
About VIVERE GmbH

VIVERE GmbH is a pioneering company in the fast-moving consumer goods (FMCG) industry, leveraging AI to create and manage next-generation brands. Our integrated model combines marketing, design, research and development, production, supply chain management, sales, and technology to efficiently launch and manage brands.

We have successfully launched 10 brands and 150 products across various markets, including beauty, health, wellness, pet care, and home & garden. Our products are sold through Amazon, direct-to-consumer channels, and retail. We collaborate with creators and communities to co-develop brands and offer B2B services to help other brands develop high-quality products.

Key Responsibilities
  • Analyze market trends and consumer insights using our proprietary AI tools to inform product development and marketing strategies.
  • Translate market insights into product concepts and creative communication activities to drive brand impact.
  • Lead product development by working with cross-functional teams, including research and development, compliance, and production.
  • Collaborate with sales teams to create brand awareness and drive sales across various channels.
  • Develop and execute the brand's marketing calendar with our channel partners to maximize brand impact.
  • Work with creators and strategic partners to drive consumer engagement and brand loyalty.
  • Monitor and manage brand performance within our key performance indicators (KPIs) and return on investment (ROI) framework.
Requirements
  • Master's or Bachelor's degree in Marketing or a related field with strong academic performance.
  • At least 2-3 years of relevant experience in the consumer goods industry.
  • Strong analytical and conceptual thinking with deep problem-solving capabilities.
  • Intrinsic drive to take initiative and lead efforts across departments.
  • Focus on achieving financial impact and continuous optimization of brands.
  • Passion for developing outstanding product concepts to meet consumer needs.
  • Strong commitment to increasing consumer engagement across various channels.
Benefits
  • Opportunity to learn next-generation brand building using the latest AI technologies.
  • Work in core consumer categories across various channels and geographies.
  • Experience in developing and launching brands from concept to market.
  • Collaborate with experienced consumer experts from leading companies.
  • Chance to create financial impact and achieve rapid professional development.
  • Work in a dynamic and innovative consumer start-up with high growth potential and a solid financial base.