Marketing and Healthcare Solutions Lead, DACH

Vor 6 Tagen

Munich, Bayern, Deutschland Exact Sciences Vollzeit

About the Role

The Marketing and Healthcare Solutions Lead, DACH is a key member of the Exact Sciences team, responsible for driving the development of marketing strategies and tactics for the DACH Precision Oncology business. This role will support the development and execution of the plan in partnership with the local cross-functional team, including Sales, Market Access, Medical Affairs, Commercial Excellence, Business Leads, and the International marketing team.

Key Responsibilities

  • Lead the development of the operational and tactical annual plan for the brand, considering the needs of the different countries and working closely with the cross-functional team of the DACH region and the marketing colleagues in International.
  • Support the alignment on marketing strategy, product positioning, messaging, and plans among Country Manager, Medical Affairs, Market Access, and key stakeholders.
  • Responsible for initiation and maintenance of tools and programs focused on various clinical and non-clinical audiences.
  • Support the evolution of brand campaigns with International Marketing and drive localization.
  • Lead the development and localization of multi-channel marketing campaigns and communication strategies.
  • Ensure the product positioning, messaging, and product campaign are effectively integrated into all promotional assets.
  • Analyze qualitative and quantitative data to continually gain a deeper understanding of the market and customer needs.
  • Responsible for managing the annual and quarterly OPEX budget.
  • Lead the marketing and healthcare solutions team.
  • Liaise directly and manage relationships with various external groups, including service vendors, agency partners, and Societies/organizations.
  • Ensure coordinated efforts for training of field force partnering with the Commercial Excellence Manager and Country/Sales Manager/Business Leads.
  • Work collaboratively with other members of the team to deliver cross-functional projects.
  • Lead and influence without direct authority and foster a culture of continuous improvement within the organization.
  • Strong team working skills within a matrix organization.
  • Ability to work independently and manage multiple priorities and timelines.
  • Excellent change management and issue resolution skills with the ability to deliver results.
  • Excellent verbal, written, and interpersonal communication skills.
  • Highly organized and self-motivated.
  • Strong stakeholder management and relationship-building skills.
  • Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork.
  • Support and comply with the company's Quality Management System policies and procedures.
  • Ability to act with an inclusion mindset and model these behaviors for the organization.
  • Ability to work on a mobile device, tablet, or in front of a computer screen.
  • Ability to travel 30% of working time away from work location, may include overnight/weekend travel.

Requirements

  • Master's degree in business administration, marketing, or related field.
  • Minimum of 8 years of experience in Marketing, Brand Management, and Sales. Above country experience is a plus.
  • Fluent in German and English. Knowledge of French is a plus.
  • Experience working in oncology or oncology diagnostics.
  • Demonstrated ability to work cross-functionally with other departments and stakeholders.
  • Proficiency in computer skills (Microsoft Office programs).
  • Strong project management skills.
  • Excellent oral and written communications/presentations, results orientation, facilitation, and teamwork skills.
  • Ability to be perceived as a leader without having direct authority.
  • Demonstrated ability to perform the essential duties of the position with or without accommodation.

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