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Lead Marketing Data Specialist
vor 3 Wochen
Lead Marketing Data Specialist
Location: Flexible (Remote options available)
Compensation: €70,000 to €90,000 (inclusive of bonuses) + Vacation + Additional Benefits
Overview: This is an exceptional opportunity to become part of a dynamic start-up within the entertainment and gaming industry, revolutionizing content consumption for users.
This organization develops a platform that enables users to access mobile games while fostering loyalty through innovative features.
Role Responsibilities:
- Evaluate the effectiveness of marketing initiatives, create customized reports, and investigate anomalies and trends.
- Design and sustain data visualization dashboards.
- Establish the SKAN measurement framework for various platforms including Google, Facebook, and TikTok.
- Oversee user Lifetime Value (LTV) prediction tools, ensuring the reliability and accuracy of the LTV model.
- Analyze and refine the Cost Per Engagement (CPE) targeting strategy for user acquisition channels, and develop the event implementation workflow within applications.
- Automate user acquisition alerts and reporting processes.
- Design and manage tools for user acquisition expenditure and revenue forecasting, assisting in the establishment of objectives for the user acquisition team.
- Administer Mobile Measurement Partner (MMP) tools (e.g., Adjust), providing technical support and troubleshooting for the marketing team, particularly regarding app attribution, event tracking, and callback implementations.
Candidate Profile:
- A Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related discipline.
- A minimum of 3 years of experience in a comparable position.
- Proficiency in data analysis tools and programming languages, including SQL and Python, as well as data visualization platforms such as Looker, Metabase, and Tableau.
- Comprehensive knowledge of app attribution tools prevalent in the mobile advertising sector, with hands-on experience across major mobile marketing channels.
- Experience in setting up and managing event tracking within mobile applications, particularly focusing on SKAN and Firebase.
- A deep understanding of digital marketing strategies, including downstream analysis, along with technical expertise in iOS and Android marketing analysis to customize strategies for both operating systems.
Note: This position is offered through Rise Technical Recruitment, which operates as an employment agency for permanent roles and as an employment business for temporary roles. The salary range provided is indicative of the position, with actual compensation determined by experience, qualifications, and skill set. We are committed to equal opportunity employment and encourage applications from all qualified candidates.
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