Lead Marketing Data Strategist
vor 4 Wochen
We are seeking a Lead Marketing Data Strategist (all genders) to become a vital part of our Business Intelligence and Marketing Analytics (BIMA) team. This is a global role that will engage with our brands across numerous countries while implementing strategies from our headquarters.
The BIMA team is integral to the Global Marketing division, focusing on central Business Intelligence and marketing analytics. Our mission is to propel marketing initiatives through data-driven solutions and strategic insights, ensuring sustainable growth. We spearhead strategic projects such as customer segmentation, marketing ROI assessment, and support executive leadership in making informed decisions across all brands.
If you are a resourceful problem solver eager for a new challenge, an international work environment awaits you.
Key ResponsibilitiesThe Lead Marketing Data Strategist will enhance our marketing approaches through insightful data analysis and advanced analytics. This position will collaborate closely with marketing leaders, product teams, data science experts, and regional analytics teams to evaluate marketing performance and refine our acquisition and retention strategies. Your primary responsibilities will include:
- Leveraging analytics to deliver actionable insights regarding marketing performance.
- Designing and executing A/B testing and other experimental frameworks to evaluate marketing effectiveness.
- Developing tools, KPI frameworks, and reports to assess the ROI of marketing expenditures, continuously monitoring and guiding marketing investments across various channels to maximize returns.
- Creating statistical models to forecast customer lifetime value, evaluate customer acquisition costs (CAC), and utilizing analytics to lower CAC while enhancing LTV.
- Analyzing and refining customer segmentation to inform targeting strategies in local markets and boost customer retention.
- Collaborating with marketing, product, and engineering teams to ensure alignment on data requirements and establish global guidelines for data collection and utilization.
- Presenting findings and recommendations to senior leadership and stakeholders in a clear and actionable format.
Your exceptional skills:
- 4+ years of experience in marketing analytics, particularly in user retention for technology-oriented consumer-facing companies.
- Strong expertise in analytics tools and platforms (e.g., Google Big Query, Google Analytics, Tableau, SQL, Python/R).
- Outstanding analytical abilities with a knack for translating data into actionable insights.
- Excellent communication and presentation skills, capable of influencing stakeholders at all levels.
- Experience with A/B testing, attribution modeling, and various experimental design methodologies.
- Solid understanding of digital marketing channels and strategies, including CRM, paid search, social media, and content marketing.
Preferred Qualifications:
- Experience in agile development and methodologies.
- BS, MS, or PhD in computer science, statistics, mathematics, physics, business, or related fields.
- Expertise in establishing and implementing naming conventions and tagging strategies to ensure data consistency within a global organization. Familiarity with market mix modeling.
About Us: As a leading local delivery platform, our mission is to provide an exceptional experience, swiftly and conveniently. Operating in over 70 countries worldwide, we are powered by technology but driven by people. As one of Europe’s largest tech platforms, we empower ambitious talent to deliver impactful solutions within our ecosystem. We embrace agility, take initiative, and adapt. Regardless of your background or beliefs, we build, deliver, and lead together.
We believe that diversity and inclusion are essential for creating not only an exciting product but also an outstanding customer and employee experience. This commitment begins with our hiring practices; we do not discriminate based on race, religion, color, national origin, gender identity or expression, sexual orientation, age, marital or disability status, or any other characteristic that makes you unique. Just be yourself, and we look forward to seeing the value you bring to this role.
What We Offer:
We prioritize the well-being of our team members, ensuring that everyone is looked after, happy, and healthy. Because when you are in good shape, we are in good shape.
- Enjoy our hybrid working model, fostering face-to-face collaboration and connection.
- Benefit from 27 days of vacation, with an additional day added in your second and third years of service.
- Access to health initiatives, including health checkups, meditation, yoga, gym, and bicycle subsidies.
- Financial benefits such as an Employee Share Purchase Plan, sabbatical bank, public transportation discounts, life and accident insurance, and a corporate pension plan.
- Opportunities for personal and professional development, including a €1,000 educational budget, language courses, and parental support.
- Enjoy various meal benefits, including digital meal vouchers, food vouchers, and corporate discounts.
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