Lead Marketing Data Strategist
vor 4 Wochen
We are seeking a Lead Marketing Data Strategist (all genders) to become a vital member of our Business Intelligence and Marketing Analytics (BIMA) team. This role is global in nature, collaborating with our diverse brands across numerous countries while implementing strategies from our headquarters.
BIMA operates within the Global Marketing division, focusing on centralized business intelligence and marketing analytics. Our mission is to enhance marketing initiatives through data-driven solutions and strategic insights, ensuring sustainable growth. We engage in significant projects such as customer segmentation, marketing return on investment (ROI) assessment, and customer lifetime value (CLV) analysis, supporting executive leadership in making informed decisions across all brands.
If you are a resourceful problem solver eager for a new challenge, we invite you to explore this opportunity within our dynamic international environment.
Key Responsibilities
The Lead Marketing Data Strategist will play a crucial role in refining our marketing strategies through insightful data analysis and advanced analytics. Your primary responsibilities will include:
- Leveraging analytics to deliver actionable insights regarding marketing performance.
- Designing and executing A/B testing and other experimental methodologies to evaluate marketing effectiveness.
- Developing tools, key performance indicator (KPI) frameworks, and reports to assess the ROI of marketing expenditures, continuously monitoring and optimizing spend across various channels.
- Creating statistical models to forecast customer lifetime value, evaluate customer acquisition costs (CAC), and utilize analytics to enhance LTV while minimizing CAC.
- Assessing and refining customer segmentation to enhance targeting strategies in local markets and boost customer retention.
- Collaborating closely with marketing, product, and engineering teams to ensure alignment on data requirements and establish global standards for data collection and utilization.
- Communicating findings and recommendations to senior leadership and stakeholders in a clear and actionable format.
Qualifications
Your exceptional skills:
- Minimum of 4 years of experience in marketing analytics, particularly focusing on user retention within technology-driven consumer-facing organizations.
- Strong expertise in analytics tools and platforms (e.g., Google Big Query, Google Analytics, Tableau, SQL, Python/R).
- Outstanding analytical abilities with a talent for translating data into actionable insights.
- Excellent communication and presentation skills, capable of influencing stakeholders at all levels.
- Experience with A/B testing, attribution modeling, and various experimental design methodologies.
- Solid understanding of digital marketing channels and strategies, including CRM, paid search, social media, and content marketing.
Additional Information
Preferred Qualifications:
- Experience in agile development and methodologies.
- Educational background: BS, MS, or PhD in computer science, statistics, mathematics, physics, business, or related fields.
- Expertise in developing and implementing naming conventions and tagging strategies to ensure data consistency in a global organization, along with experience in market mix modeling.
About Us
As a leading local delivery platform, our mission is to provide an exceptional experience that is fast, easy, and convenient. Operating in over 70 countries worldwide, we are powered by technology and driven by people. As one of Europe’s largest tech platforms, we empower talented individuals to deliver impactful solutions within our ecosystem. We prioritize agility, action, and adaptability, welcoming diverse backgrounds and perspectives.
We are committed to fostering diversity and inclusion, recognizing it as essential for creating an exciting product and an exceptional experience for customers and employees alike. We do not discriminate based on race, religion, color, national origin, gender identity or expression, sexual orientation, age, marital status, disability, or any other characteristic that makes you unique. We value your individuality and look forward to the contributions you will bring to our team.
Benefits:
- Enjoy a hybrid working model, allowing for in-person collaboration in our vibrant office.
- Benefit from 27 days of vacation, with additional days after two and three years of service.
- Access to health and wellness programs, including health checkups, meditation, yoga, and gym subsidies.
- Participate in our Employee Share Purchase Plan, sabbatical bank, and enjoy discounts on public transportation.
- Receive support for your professional development, including a €1,000 educational budget and language courses.
- Take advantage of meal vouchers and corporate discounts to enhance your dining experience.
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