Central Regional Marketing Director
vor 3 Wochen
Regional Marketing Manager Central & East (d/f/m)
Essity is a prominent global player in the hygiene and healthcare sector, dedicated to enhancing quality of life through superior hygiene and healthcare products. Our offerings are available in approximately 150 countries, featuring renowned brands such as TENA and Tork, alongside other well-established names like Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda, and Zewa.
We are seeking a Regional Marketing Manager for Bathroom Tissue (BRT) in Central and Eastern Europe (d/f/m) for a full-time, permanent position. The ideal candidate will be based in one of the key regional offices within the CE&EE region.
Key Responsibilities
- Oversee and guide multiple markets to enhance market shares of leading brands in the BRT category across Central and Eastern regions, including the formulation, management, and execution of brand strategies and marketing initiatives in alignment with regional, global, and/or Business Unit standards.
- Engage in and/or lead regional and/or European BRT projects, managing regional product launch processes in accordance with established plans and within the designated budget.
- Contribute to global brand development efforts and assist the Regional Marketing Director in representing the Central & East BRT region at the European level, including overarching topics and projects.
- Manage the allocated category A&P budget in collaboration with the Regional Marketing Director, ensuring alignment with regional priorities and distribution across Central & East for various marketing activities.
- Support the creation and/or modification of brand marketing communication materials across channels and products, ensuring compliance with local requirements and facilitating effective communication for each market initiative.
- Lead, mentor, and develop your own team while guiding multiple cross-functional teams, ensuring they possess the necessary market, brand, product, and/or service knowledge (including delivering training sessions).
Ideal Candidate Profile
- Minimum years of experience in a senior marketing role within a branded Top FMCG environment, with relevant experience in managing multiple brands across different geographies; additional sales experience is advantageous.
- Extensive experience in leading both direct and indirect teams across various countries, demonstrating a collaborative approach within line and matrix organizations.
- Strong strategic and analytical capabilities, with a comprehensive mindset and proven success in developing and executing strategic initiatives to enhance P&L and achieve market share growth.
- Exceptional brand development and marketing mix expertise, including substantial digital experience.
- Proven ability to communicate effectively with diverse stakeholders, delivering relevant information in a clear manner in English (German is a plus) and a willingness to travel.
- Strong awareness of consumer and customer needs, as well as brand equity management.
Benefits Offered
The benefits listed pertain to the primary location. Variations may occur if starting from a different location.
- Compensation & Benefits
Includes bonuses, annual salary adjustments, pension schemes, anniversary bonuses, childcare allowances, corporate benefits, and other employee perks. - Work-Life Balance
Offers a hybrid working model, flexible hours, a 40-hour workweek based on trust, 30 vacation days, and a lifetime working time account. - Learning & Development
Features structured onboarding, training opportunities via a digital learning platform, coaching and mentoring as part of individual development plans, and participation in professional conferences and fairs. - Health & Well-being
Includes discounted fitness memberships, lease-a-bike options, health and well-being months, mindfulness courses, and employee surveys. - Team & Collaboration
Promotes a people-centric culture, communities and networks, co-working spaces, leadership guidelines, and canteen facilities. - Mobility
Provides public transport allowances, bicycle parking, free car parking, and e-charging stations.
About Us
At Essity, our core beliefs and behaviors (Care, Collaboration, Courage, and Commitment) form the foundation of our inclusive culture, which we embody daily. Our purpose of Breaking Barriers to Well-being is central to our mission.
We are committed to preventing discrimination based on color, ethnicity, migration history, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, caregiving responsibilities, disability, chronic illness, gender identity, gender expression, genetic information, and other factors. We actively encourage applications from individuals who face structural, institutional, and intersectional discrimination.
Let's Connect
The Talent Acquisition Team is available to address any inquiries related to this role.
Together, we are enhancing lives every day.
Working at Essity is more than just a job; it is an opportunity to contribute to a healthier, more hygienic, and safer world. Through impactful innovations and sustainable solutions, we aim to reach more individuals each year with essential well-being products.
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