Shopper Marketing Manager
vor 2 Monaten
We are seeking a highly skilled Shopper Marketing Manager to join our Business Unit Consumer Goods Region Central team. As a key member of our team, you will be responsible for developing and executing shopper marketing strategies that drive sales growth and customer engagement.
Key Responsibilities- Translate brand strategy into shopper strategy and build national and customer-individual activation plans based on shopper- and customer insights, incl. Budget- and KPI setting.
- Develop and manage promotion- and POS-guidelines and ensure execution with excellence.
- Create national and customer-individual Shopper Marketing campaigns incl. promotion- and POS concepts, in-store activation and shopper communication, e.g. customer magazines, couponings, POS-materials
- Analyze shopper marketing activities with the help of Nielsen, GFK, customer and internal data and derive recommendations for future activities.
- Develop B2B communication incl. insight-driven trade argumentation, e.g. annual sales presenter, sales folders and trade-presentations, organization of conferences and trade fairs, creation of trade-press and trade-PR communication
- Be an active team-member in our multifunctional brand- and customer-teams and deliver shopper marketing input related to relevant 7Ps into the business planning cycle.
- Build a collaborative and trusted partnership with the customer together with sales by providing added value service.
- Minimum of 3-5 years of experience in a Shopper Marketing Manager or equivalent marketing role.
- University degree or equivalent qualification in Marketing, Business Administration, or a related field.
- Exceptional communication skills in both German and English, with an ability to effectively engage and collaborate across diverse teams.
- Proven track record of solution-oriented and target-driven approaches to marketing initiatives.
- Strong focus on customer, shopper, and consumer insights, leveraging data-driven strategies to drive growth and engagement.
- A collaborative and team-oriented mindset, fostering a positive and inclusive work environment.
At Essity, we are committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands such as Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa.
We are a leading global hygiene and healthcare company, and we are committed to making a positive impact on the lives of our customers and employees. We believe in the importance of diversity, equity, and inclusion, and we strive to create a workplace culture that is welcoming and inclusive for all.
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Shopper Marketing Manager
vor 4 Wochen
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitAbout the RoleWe are seeking a highly skilled Shopper Marketing Manager to join our Business Unit Consumer Goods Region Central. As a key member of our team, you will be responsible for developing and executing shopper marketing strategies that drive sales and growth for our brands in the D-A-CH region.Key ResponsibilitiesTranslate brand strategy into...
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Shopper Marketing Manager
vor 4 Wochen
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitAbout the RoleWe are seeking a highly skilled Shopper Marketing Manager to join our Business Unit Consumer Goods Region Central. As a key member of our team, you will be responsible for developing and executing shopper marketing strategies that drive sales and growth for our brands in the D-A-CH region.Key ResponsibilitiesTranslate brand strategy into...
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Shopper Marketing Manager
vor 4 Wochen
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitJob Title: Shopper Marketing ManagerEssity is a leading global hygiene and healthcare company, committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands...
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Shopper Marketing Manager
vor 1 Monat
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitJob Title: Shopper Marketing ManagerEssity is a leading global hygiene and healthcare company, committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands...
-
Shopper Marketing Manager
vor 1 Monat
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitJob Title: Shopper Marketing ManagerEssity is a leading global hygiene and healthcare company, committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands...
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Shopper Marketing Manager
vor 4 Wochen
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitJob Title: Shopper Marketing ManagerEssity is a leading global hygiene and healthcare company, committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands...
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Shopper Marketing Manager
vor 3 Wochen
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitJob Title: Shopper Marketing ManagerEssity is a leading global hygiene and healthcare company, committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands...
-
Shopper Marketing Manager
vor 3 Wochen
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitJob Title: Shopper Marketing ManagerEssity is a leading global hygiene and healthcare company, committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands...
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Shopper Marketing Manager
vor 2 Wochen
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitJob Title: Shopper Marketing ManagerEssity is a leading global hygiene and healthcare company, committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands...
-
Shopper Marketing Manager
vor 2 Wochen
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitJob Title: Shopper Marketing ManagerEssity is a leading global hygiene and healthcare company, committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands...
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Shopper Marketing Manager
vor 1 Woche
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitJob SummaryWe are seeking a highly skilled Shopper Marketing Manager to join our team at Essity. As a key member of our Business Unit Consumer Goods Region Central, you will be responsible for developing and executing shopper marketing strategies that drive sales and growth for our brands in the D-A-CH region.Key ResponsibilitiesTranslate brand strategy into...
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Shopper Marketing Manager
vor 2 Wochen
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitJob OverviewWe are seeking a skilled Shopper Marketing Manager to join our team at Essity. As a key member of our Business Unit Consumer Goods Region Central, you will be responsible for developing and executing shopper marketing strategies that drive business growth and customer engagement.Key ResponsibilitiesTranslate brand strategy into shopper strategy...
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Shopper Marketing Professional
vor 2 Monaten
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitAbout the RoleWe are seeking a highly skilled Shopper Marketing Manager to join our Business Unit Consumer Goods Region Central team. As a key member of our team, you will be responsible for developing and executing shopper marketing strategies that drive sales growth and customer engagement.Key ResponsibilitiesTranslate brand strategy into shopper strategy...
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Shopper Marketing Professional
vor 2 Monaten
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitAbout the RoleWe are seeking a highly skilled Shopper Marketing Manager to join our Business Unit Consumer Goods Region Central team. As a key member of our team, you will be responsible for developing and executing shopper marketing strategies that drive sales growth and customer engagement.Key ResponsibilitiesTranslate brand strategy into shopper strategy...
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Gesamtverantwortlicher Shopper Marketing
Vor 2 Tagen
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitShopper Marketing Manager (d/f/m) At Essity, we are committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands such as Jobst, Leukoplast, Libero,...
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Shopper Marketing Manager
Vor 7 Tagen
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitJob SummaryWe are seeking a highly skilled Shopper Marketing Manager to join our team at Essity. As a key member of our Business Unit Consumer Goods Region Central, you will be responsible for developing and executing shopper marketing strategies that drive sales and growth.Key ResponsibilitiesTranslate brand strategy into shopper strategy and build national...
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Retail Marketing Specialist
vor 4 Wochen
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitAbout the RoleWe are seeking a highly skilled Shopper Marketing Manager to join our team at Essity. As a key member of our Business Unit Consumer Goods Region Central, you will be responsible for developing and executing shopper marketing strategies that drive sales and growth for our brands.Key ResponsibilitiesTranslate brand strategy into shopper strategy...
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Retail Marketing Specialist
vor 2 Monaten
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitAbout the RoleWe are seeking a highly skilled Shopper Marketing Manager to join our team at Essity. As a key member of our Business Unit Consumer Goods Region Central, you will be responsible for developing and executing shopper marketing strategies that drive sales and growth for our brands.Key ResponsibilitiesTranslate brand strategy into shopper strategy...
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Marketing-Praktikant
vor 2 Wochen
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitDeine RolleAls Marketing-Praktikant unterstützt du das Shopper Marketing Team im vielseitigen Tagesgeschäft für die Länder Deutschland, Österreich und die Schweiz. Dazu gehören die Planung und Durchführung von Produktlaunches und Promotion-Aktivitäten, die aufbereitet sind für den Vertrieb und die entsprechende Shopperaktivierung. Deine Aufgaben...
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Marketing-Praktikant
vor 2 Wochen
Mannheim, Baden-Württemberg, Deutschland Essity VollzeitDeine RolleAls Marketing-Praktikant unterstützt du das Shopper Marketing Team im vielseitigen Tagesgeschäft für die Länder Deutschland, Österreich und die Schweiz. Dazu gehören die Planung und Durchführung von Produktlaunches und Promotion-Aktivitäten, die aufbereitet sind für den Vertrieb und die entsprechende Shopperaktivierung. Deine Aufgaben...
