Brand Development Manager

vor 4 Wochen

Munich, Bayern, Deutschland The LEGO Group Vollzeit

Become a pivotal member of our Brand Marketing team at The LEGO Group

Are you prepared to drive substantial growth for our global brand and embrace a new opportunity? Leverage your brand marketing skills to enhance our mission of inspiring and nurturing future builders.

Core Responsibilities

  • Craft and execute engaging narratives and campaign strategies specifically designed for the Central European market (Germany, Austria, Switzerland)
  • Design and implement thorough local marketing initiatives that align with both business unit and regional objectives, focusing on targeted themes
  • Effectively manage influencer marketing campaigns and strategies
  • Collaborate with internal teams and external partners to balance consumer demand with shopper conversion
  • Analyze theme performance and foster marketing innovation through comprehensive channel and touchpoint assessments
  • Work closely with audience teams and the LEGO Masterbrand to ensure alignment on portfolio narratives and key outcomes

Your Contribution

As a vital part of our Marketing Team, you will collaborate with skilled marketers to translate global strategies into actionable local marketing plans for Germany, Austria, and Switzerland. Your contributions will help inspire the builders of tomorrow by utilizing the complete marketing toolkit and engaging with various teams and partners.

Essential Qualifications

  • Significant experience in Brand/Product Management, Communications, or related sectors
  • Demonstrated success in formulating integrated marketing strategies
  • Strong foundation in planning and executing (digital) media strategies
  • Expertise in influencer marketing and business operations
  • Proven business insight, strategic thinking, and a strong drive for results
  • Exceptional communication, networking, and language proficiency (English & German)
Benefits & Rewards
  • Family Care Leave - Enhanced paid leave options for significant life events
  • Insurance Coverage - Life and disability insurance provided
  • Wellness Programs - Access to initiatives promoting personal well-being
  • Employee Discounts - Generous discounts on LEGO products
  • Performance Bonuses - Reward system for achieving goals
  • Flexible Work Environment - Hybrid work policy with primary location discussed during recruitment

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