Consumer Insights Manager
vor 1 Woche
About the Role
Imperial Brands PLC is seeking a highly skilled Senior Researcher to join our Sensory and Consumer Science Team. As a key member of our team, you will play a lead role in supporting and facilitating consumer research activities to gain valuable insights into consumer preferences, behaviors, and experiences.
Key Responsibilities
- Lead consumer research activities to understand consumer perceptions, preferences, and decision-making processes related to our products.
- Work closely with cross-functional teams and key stakeholders to drive product development, innovation, and marketing strategies based on consumer insights.
- Develop and implement new consumer research tools and methodologies to stay ahead of the competition.
- Supervise sensorial research designs for qualitative and quantitative product and consumer research.
- Collaborate with research manager to initiate, implement, review, and optimize new consumer research tools and methodologies.
Requirements
- Strong background and experience in sensory product and market research.
- Fluent in German and English, both writing and speaking.
- High-level knowledge of statistical analysis and methods of market research.
- Excellent analytical thinking and project/stakeholder management skills.
- Excellent team working and prioritization skills.
- Curious, flexible, and organized way of working, with the ability to handle several projects at the same time.
About Us
Imperial Brands PLC is a truly international company, operating across 120 markets. We are an inclusive, innovative global FMCG business supported by 25,000 employees. We are committed to creating and maintaining an environment that celebrates and respects difference.
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