Lead Consumer Insights Researcher
vor 3 Wochen
The Opportunity
Imperial Brands PLC is seeking a Senior Researcher to enhance our Sensory and Consumer Science Team. This role is pivotal in conducting consumer research to extract valuable insights into preferences, behaviors, and experiences.
Your main objective will be to analyze consumer perceptions, preferences, and decision-making processes concerning our product offerings. Collaborating with cross-functional teams and key stakeholders will be essential to inform product development, innovation, and marketing strategies based on consumer insights.
This position offers a remarkable chance to influence our business. As a leading international company, we operate in 120 markets and are supported by a diverse workforce of 25,000 employees. This global role allows you to cultivate relationships and advance your career within our organization.
Key Responsibilities
Serve as the primary sensory contact for both internal and external stakeholders across designated product categories; manage specific projects across multiple categories. Facilitate knowledge transfer regarding sensory options to stakeholders, ensuring alignment with business objectives while staying updated on advancements in Sensory Science. Act as a liaison between consumer perceptions and client requirements (Marketing, Manufacturing) from a sensory market perspective. Train agencies in standardized sensory research methodologies. Initiate, implement, review, and optimize new consumer research tools and methodologies in close collaboration with the research manager. Oversee the design and execution of qualitative and quantitative consumer research, including leading research initiatives in our dedicated consumer center facility.Required Skills & Experience
Extensive background in sensory product and market research, with a focus on the interaction between products and consumers. Proficiency in both German and English, with strong written and verbal communication skills. Advanced knowledge of statistical analysis and market research methodologies, along with excellent proficiency in Microsoft Office and statistical software (SAS/SPSS, XLStat). Strong analytical thinking and project management capabilities. Proven ability to work collaboratively in teams and prioritize tasks effectively. A curious, adaptable, and organized approach to work, with the capacity to manage multiple projects simultaneously.What We Provide
In recognition of your contributions to our future, we offer a comprehensive compensation package that includes a competitive salary, bonus opportunities, and various benefits such as a robust pension scheme, generous vacation allowances, and flexible working arrangements. At Imperial, we encourage growth and learning, fostering innovation and collaboration as part of our mission to promote a healthier future for our consumers.
Our Commitment to Inclusion
About Us
As a leading global company, we are committed to fostering an inclusive and innovative environment. With operations in 120 markets and a workforce of 25,000, we are transforming our culture to embrace a challenger mindset. We encourage our employees to bring their authentic selves to work, driving agility and collaboration that fuels our ambitions and success. Our award-winning development programs create exciting career opportunities while promoting diversity and inclusion at all levels.
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