Digital Marketing Manager
vor 1 Woche
About Freudenberg
We are a leading global technology group that offers a wide range of innovative products and services. Our company is built on a strong foundation of innovation, quality, and customer satisfaction.
Job Summary
We are seeking a highly skilled Digital Marketing Manager to join our team. As a Digital Marketing Manager, you will be responsible for developing and implementing Paid Digital Consideration and Conversion strategy and campaigns with a focus on Social Media channels.
Key Responsibilities
Develop and implement Paid Digital Consideration and Conversion strategy and campaigns with a focus on Social Media channels.
Translate our Advertising campaigns into tailored Social spots that fit the target audience.
Build performance media campaigns in terms of set-up, media management, and asset management, and develop and create the respective video and image content that performs best.
Identify signals that consumers are sending and optimize Google's Performance Max campaigns in assets and efficiency.
Track all media and search platforms (Google, YouTube, Meta) and campaign analytics from our brand and competition for agile improvement of assets and of future campaigns ensuring KPIs and ROI are met.
Mirror the Social and low funnel activities in our website and e-commerce platforms.
Qualifications
3 years of relevant professional experience in marketing, digital marketing, performance marketing ideally in a FMCG business or a media/digital agency.
University degree in Business Administration with a focus on marketing, digital media management, communication, or similar.
Proven track record in Social marketing management and performance marketing.
Category insights (FMCG, Non-food) as an advantage.
What We Offer
We offer a dynamic and challenging work environment, competitive compensation and benefits, and opportunities for professional growth and development.
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