Digital Marketing Strategist
Vor 2 Tagen
Unlock Your Potential at Freudenberg
About the Role:
We are seeking a highly skilled Digital Marketing Strategist to join our team at Freudenberg. As a key member of our marketing team, you will be responsible for developing and implementing Paid Digital Consideration and Conversion strategy and campaigns with a focus on Social Media channels.
Key Responsibilities:
- Develop and implement Paid Digital Consideration and Conversion strategy and campaigns with a focus on Social Media channels
- Translate our Advertising campaigns into tailored Social spots that fit the target audience
- Build performance media campaigns, including set-up, media management, and asset management, and develop and create the respective video and image content that performs best
- Identify signals sent by consumers and optimize Google Performance Max campaigns in assets and efficiency
- Track all media and search platforms (Google, YouTube, Meta) and campaign analytics from our brand and competition for agile improvement of assets and future campaigns, ensuring KPIs and ROI are met
- Mirror Social and low-funnel activities in our website and e-shops
Requirements:
- 3 years of relevant professional experience in marketing, digital marketing, performance marketing, ideally in a FMCG business or a media/digital agency
- University degree in Business Administration with a focus on marketing, digital media management, communication, or similar
- Proven track record in Social marketing management and performance marketing
- Category insights (FMCG, Non-food) as an advantage
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