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Brand Marketing Specialist

vor 3 Monaten

Munich, Bayern, Deutschland The LEGO Group Vollzeit

Become a vital part of our Brand Marketing team at The LEGO Group

Are you prepared to drive substantial growth for our global brand and embrace a new opportunity? Leverage your brand marketing skills to enhance our mission of inspiring and cultivating the builders of tomorrow.

Core Responsibilities

  • Craft and execute engaging narratives and campaign strategies specifically designed for the Central European market (Germany, Austria, Switzerland)
  • Design and implement thorough local marketing initiatives that align with both business unit and regional objectives, focusing on key themes
  • Effectively manage influencer partnerships and campaigns
  • Balance consumer interest with shopper conversion through collaboration with internal teams and external collaborators
  • Analyze theme performance and drive marketing innovation through evaluation of channels and touchpoints
  • Work closely with audience teams and the LEGO Masterbrand to ensure alignment on portfolio narratives and essential deliverables

Your Contribution

As a member of our Marketing Team, you will collaborate with skilled marketers to translate global strategies into tailored marketing plans for Germany, Austria, and Switzerland. Your contributions will play a crucial role in inspiring future builders by utilizing the complete marketing toolkit and engaging with various teams and partners.

Essential Qualifications

  • Significant experience in Brand/Product Management/Communications or similar fields
  • Demonstrated success in developing integrated marketing strategies
  • Strong expertise in (digital) media strategy formulation and execution
  • Proficient in influencer marketing and business management
  • Exhibited business insight, strategic thinking, and a strong drive for results
  • Exceptional communication, networking, and language abilities (English & German)
Benefits & Rewards
  • Family Care Leave - Enhanced paid leave options for significant life events
  • Insurance Coverage - Protection under life and disability insurance plans
  • Wellness Programs - Access to initiatives and programs focused on personal well-being
  • Employee Discounts - Generous discounts on LEGO products
  • Performance Bonuses - Reward schemes for achieving goals
  • Flexible Work Environment - Hybrid work policy with primary location discussed during recruitment