Brand Marketing Specialist
vor 4 Wochen
Accelerate your career with Red Bull's Graduate Program in Germany.
As a Brand Marketing Graduate, you'll work with our professional teams to showcase your capabilities and shape your future at Red Bull.
Develop a strong understanding of the Brand Marketing Department and cross-functional collaborations with a focus on Sales.
Deep dive into processes at Red Bull Germany, including Brand/Field Marketing, Key Account and Field Sales Management, and Trade Marketing.
Combine your knowledge with creative ideas and out-of-the-box thinking to support cross-departmental projects and initiatives.
Define and develop an overarching project to be presented to department heads at the end of the program.
Key Responsibilities- Design and execute innovative consumer activations to increase brand love.
- Generate insights and new ideas through creative and analytical thinking.
- Support the Insights Manager with data preparation and reporting at national and global levels.
- Understand the meaning and power of occasion messaging and execute 360° brand campaigns.
- Support the CRM Team in brand-related interactions and develop a sound knowledge of media planning and new communication channels.
- Become the go-to person for internal selling and external reporting of creative concepts and campaigns.
Develop a deep understanding of the department's direction and help challenge to sell.
Join the trade marketing colleagues to understand the POS tool cycle and contribute to day-to-day work.
Take over a project in the area of 'insights into action' and translate gained insights into concrete proposals and action steps.
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