Brand Marketing Specialist

vor 1 Woche

Munich, Bayern, Deutschland The LEGO Group Vollzeit
Job Title: Brand Marketing Specialist

Are you a marketing expert looking to drive global brand growth and innovation? We're seeking a Brand Marketing Specialist to join our team at The LEGO Group.

Key Responsibilities:

  • Develop and execute marketing strategies to drive brand growth and awareness in Europe Central (Germany, Austria, Switzerland)
  • Collaborate with cross-functional teams to create and implement local marketing plans aligned with business unit and regional strategy
  • Lead the execution of influencer campaigns and develop influencer marketing strategies
  • Monitor and analyze campaign performance, identifying areas for improvement and implementing data-driven decisions
  • Work closely with other audience teams and LEGO Masterbrand to develop and implement overall portfolio storylines and key deliverables

Requirements:

  • Several years of experience in brand/product management/communications or related experience in marketing management
  • Strong track record in developing integrated marketing plans and executing digital media strategies
  • Proven ability to drive business growth and manage brands and products
  • Strong background in influencer marketing and excellent communication and networking skills
  • English and German proficiency in speaking and writing

What's in it for you?

  • Family Care Leave and enhanced paid leave options
  • Life and disability insurance
  • Wellness initiatives and programs
  • Colleague discount and bonus scheme
  • Hybrid work policy with an average of 3 days per week in the office

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