Brand Marketing Specialist

Vor 5 Tagen

Munich, Bayern, Deutschland The LEGO Group Vollzeit

Job Title: Brand Marketing Specialist

Job Summary:

We are seeking a skilled Brand Marketing Specialist to join our team at The LEGO Group. As a Brand Marketing Specialist, you will be responsible for developing and driving stories and campaign strategy for Europe Central, considering the specific needs of the markets.

Key Responsibilities:

  • Develops and drives stories and campaign strategy for Europe Central (Germany, Austria, Switzerland) considering the specific needs of the markets
  • Creates, implements and drives well-rounded local marketing plans in line with business unit and regional strategy, especially for the themes within the main responsibility
  • Experienced with execution of influencer campaigns and overall influencer strategy
  • Balances the need to create consumer demand and shopper conversion across ATL and BTL in close collaboration with our internal departments (such as digital, trade, PR, event, and sales teams) and external partners (such as the media agency)
  • Plans and monitors the performance of themes, prepares and takes actions
  • Drives marketing innovation as well as effectiveness through a systematic and structured review of channel & touchpoint performance
  • Works closely with other audience teams and LEGO Masterbrand on overall portfolio storylines, key deliverables and commonalities

Requirements:

  • Several years of work experience in Brand/Product Management/Communications or related experience in Marketing Management
  • Very strong track record in the development of integrated marketing plans
  • Extensive experience in planning and execution of (digital) media strategies
  • Proven track record in business management of brands and products, monitoring performance and building action plans
  • Strong background in Influencer Marketing
  • Strong drive, business sense and strategic skills
  • Excellent communication and networking skills
  • Proactive and ability to perform independently
  • English & German – proficient in speaking and writing

What We Offer:

  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
  • Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

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