Consumer Brand Strategist
vor 4 Wochen
About VIVERE GmbH
Established in 2018, VIVERE GmbH is revolutionizing the fast-moving consumer goods (FMCG) sector. Leveraging artificial intelligence to enhance our Platform model, we adeptly create and oversee next-generation brands. Our comprehensive approach integrates marketing, design, research and development, production, supply chain management, sales, and technology. We have successfully introduced 10 brands and 150 products across various markets, including beauty, health, wellness, pet care, and home & garden. Our distribution channels include Amazon, direct-to-consumer (DtC) platforms, and retail. We collaborate with creators and communities, such as Zumba, and assist other brands in developing high-quality products through our B2B services. Our team consists of 60 consumer experts based in Hamburg, where our production facility is also situated. VIVERE is emerging as a significant player in Europe, the United States, and the Middle East.
Key ResponsibilitiesYour Role and Responsibilities:
- Conduct category and consumer analysis utilizing our proprietary Emmy AI tools.
- Transform insights into innovative product concepts and engaging marketing initiatives.
- Oversee product development by collaborating with R&D, compliance, and production teams.
- Partner with Sales teams (Amazon, DtC, retail, B2B) to enhance brand visibility.
- Manage and implement the brand's marketing calendar in coordination with our channel partners.
- Engage with creators and strategic partners to boost consumer interaction.
- Monitor brand performance within our KPI and ROI framework.
Your Profile
- Master's or Bachelor's degree in Marketing with a strong academic record.
- A minimum of 2-3 years of relevant experience in the consumer goods sector.
- Exceptional analytical and conceptual thinking skills with robust problem-solving abilities.
- Proactive approach to taking initiative and collaboratively leading cross-departmental efforts.
- Focus on delivering financial results and continuously optimizing brand performance.
- Enthusiasm for creating outstanding product concepts that address consumer needs.
- Strong dedication to enhancing consumer engagement across multiple channels.
Benefits of Working with Us
- Gain insights into next-generation brand building through cutting-edge AI technologies.
- Engage with core consumer categories across diverse channels and regions.
- Experience the lifecycle of your brands and products from conception to market.
- Learn from seasoned consumer experts with backgrounds from Ex-Reckitt, P&G, and McKinsey.
- Opportunity to create significant financial impact and achieve rapid career advancement.
- Be part of a consumer start-up with substantial growth potential and a solid financial foundation. Enjoy a vibrant work culture with various employee benefits.
We look forward to your interest in this opportunity.
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