Brand Strategist
vor 2 Wochen
The Quality Group GmbH, a leading player in the sports nutrition and wellness industry, is seeking a passionate and driven Brand Strategist to join our dynamic team.
As a key member of our More Nutrition brand, you will play a pivotal role in shaping its future success by developing and executing impactful brand strategies that resonate with consumers and drive business growth.
Your Responsibilities:- Brand Vision & Strategy: Craft and implement comprehensive brand strategies aligned with the overall company vision, ensuring consistency across all touchpoints.
- Product Portfolio Management: Develop and execute global portfolio strategies for specific product lines, analyzing market trends, consumer insights, and business objectives to optimize performance.
- Growth & Innovation: Identify new growth opportunities, conduct market research, and recommend strategic adjustments to the product portfolio to enhance market share and profitability.
- Pricing & Promotion: Define pricing architecture, guidelines, and promotional strategies that drive revenue growth and margin expansion for the brand.
- Product Development Collaboration: Work closely with product development teams to ensure new products align with brand positioning and define effective go-to-market strategies.
- Marketing Campaign Execution: Plan and execute multi-channel marketing campaigns across various platforms to elevate brand awareness, engage target audiences, and drive customer acquisition.
- Partnership Development: Explore strategic partnerships and collaborations to expand brand visibility, reach new markets, and foster mutually beneficial relationships.
- Team Leadership & Mentorship: Lead and inspire a team of marketing professionals, fostering a collaborative and innovative work environment.
- Master's degree in Marketing, Business Administration, or a related field.
- 8-10+ years of proven experience in brand management within the consumer goods industry, with a focus on global development and local activation.
- A strong track record of developing and executing successful brand strategies that deliver tangible business results.
- Experience in product development, including consumer insights, concept creation, and go-to-market planning.
- In-depth understanding of digital marketing, e-commerce, and social media platforms.
- Exceptional leadership and team management skills with the ability to motivate and guide teams effectively.
- Analytical mindset with proficiency in market research, data analysis, and performance metrics.
- Excellent communication and presentation skills, both written and verbal.
- Passion for sports, fitness, and wellness is highly desirable.
- Fluency in English and German is required.
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