Aktuelle Jobs im Zusammenhang mit Product Marketing Lead - Weinheim, Baden-Württemberg - Freudenberg
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Product Marketing Lead
vor 2 Monaten
Discover Your Potential at Freudenberg
Key Responsibilities:
As a pivotal member of our marketing team, you will:
- Oversee the management of our product portfolio, focusing on both established and innovative offerings, ensuring effective commercialization, market expansion, and profitability analysis.
- Utilize data-driven insights to analyze consumer behavior, competitive dynamics, and the unique advantages of our products, providing valuable feedback to both Regional and Global Teams.
- Propose strategic marketing initiatives that encompass trade and shopper marketing elements, including product selection, pricing strategies, and merchandising tactics for both physical and digital platforms.
- Collaborate closely with the Head of Marketing to devise and execute media strategies, including both paid digital and traditional campaigns, aligning with our overarching brand communication objectives.
Qualifications:
Professional Experience and Education:
- A degree in Business Administration or Marketing is required; an MBA is preferred. A minimum of 3 years of experience in a marketing role, particularly within Consumer Packaged Goods, is essential.
- Demonstrated expertise in digital marketing, media management, and search engine optimization (SEO) is crucial.
- A strong grasp of key performance indicators (KPIs) and profit and loss (P&L) management, along with proficiency in the Microsoft Office suite.
- Experience in Brand Management, Category Management, and Project Management is highly valued.
- Excellent business communication skills, both written and verbal, with fluency in German and English.
- Proven ability to foster interpersonal relationships, thrive in cross-functional teams, and work effectively in a matrix environment, demonstrating strong teamwork capabilities.
