Global Market Segment Leader
vor 1 Monat
Key Responsibilities
Are you prepared to take charge and drive innovation within the Home Appliances sector? We are in search of a proactive Global Market Segment Manager to devise and implement strategies that advance our business objectives. Your role will involve establishing ambitious targets, planning actionable initiatives, and coordinating resources across Engineering, Sales, Product Management, and Marketing. You will pinpoint distinctive value propositions, foster innovation, and gain a profound understanding of customer requirements to enhance our market standing. Your primary goals will include developing an optimal product assortment, increasing project success rates, and managing initiatives from inception to completion.
Market Segment & Annual Business Strategy
Work in close collaboration with Sales, Product Management, Digital, and Regional Marketing Teams to formulate and execute Market Segment Plans for designated key customers. Ensure realistic revenue growth planning through annual revisions, incorporating Go-To-Market strategies derived from the market segment plan for these key customers.
Account-Based Marketing (including KPIs)
Generate Customer Insights. Build a network, engage with sales and customers, and analyze pertinent market research data. Design tailored marketing campaigns for strategic market segments aimed at generating new customer contacts, optimizing the distribution of new solution offerings, and enhancing the sales organization’s closing rate in close collaboration with the Digital Marketing Team.
Innovation – Product Launches
Develop core product assortments and solutions in partnership with sales, product management, and technology teams to address customer needs and value propositions. Identify gaps in the current product range to create compelling business cases.
Project Support for Customer Initiatives
Actively engage in significant customer projects, defining strategies, persuading key decision-makers, refining technical and commercial arguments, and providing essential support.
Qualifications
Bachelor's degree in business, mechanical engineering, chemistry, materials science, or a related field. An MBA is advantageous.A minimum of five years of combined experience in engineering, strategy, marketing, and/or product segments within the Home Appliance, Chemical, or Adhesive industries.A self-motivated individual with a proactive attitude.Strong analytical, strategic, and organizational skills, along with critical thinking capabilities.Proficient in Microsoft Office Suite, particularly PowerPoint and Excel, with experience in CRM software.Willingness to travel up to 40% of the time.Excellent written and spoken English; proficiency in additional languages is a plus.Exceptional communication skills and the ability to work effectively in cross-functional teams.What We Offer
tesa is a leading global manufacturer of adhesive tape solutions, offering a diverse range of over 7,000 products. With a commitment to technology, we drive innovation, reliability, and sustainability to create a better future.
Our solutions positively impact the work, products, and lives of our customers across various industries, including Automotive, Electronics, and Home applications. We cater to a broad spectrum of business clients, as well as individual consumers.
Discover the many applications of our adhesive solutions, from the battery in your electric vehicle to the display of your smartphone, and even in the elevators of your buildings. Wherever you look, tesa is there, holding the world together for over 125 years.
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Norderstedt, Schleswig-Holstein, Deutschland tesa VollzeitKey Responsibilities Are you prepared to spearhead and innovate within the Home Appliances sector? We are in search of a proactive Global Market Segment Manager to design and implement strategies that advance our business objectives. Your role will involve establishing ambitious targets, planning actionable initiatives, and coordinating resources across...
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