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Global Market Segment Leader

vor 3 Monaten


Norderstedt, Schleswig-Holstein, Deutschland tesa Vollzeit

Key Responsibilities

Are you prepared to spearhead and innovate within the Home Appliances sector? We are in search of a proactive Global Market Segment Manager to design and implement strategies that advance our business objectives. Your role will involve establishing ambitious targets, planning actionable initiatives, and coordinating resources across Engineering, Sales, Product Management, and Marketing. You will identify distinctive value propositions, drive innovation, and gain a profound understanding of customer requirements to enhance our market presence. Your primary goals will include developing an optimal product assortment, increasing project success rates, and managing initiatives from inception to execution.

Market Segment & Annual Business Strategy

Work closely with Sales, Product Management, Digital, and Regional marketing teams to formulate and implement Market Segment Plans for designated key customers. Ensure realistic revenue growth planning through annual revisions, incorporating Go-To-Market strategies derived from the market segment plan for these key customers.

Account-Based Marketing (including KPIs)

Generate customer insights by developing a network, engaging with sales and customers, and analyzing relevant market research data. Design tailored marketing campaigns for strategic market segments aimed at generating new customer leads, optimizing the distribution of new solution offerings, and improving the sales organization's closing rate in collaboration with the Digital Marketing Team.

Innovation – Product Launches

Collaborate with sales, product management, and technology teams to create core product assortments and solutions that address customer needs and value propositions. Identify gaps in the current product lineup to develop business cases.

Project Support for Customer Initiatives

Actively engage in significant customer projects, defining strategies, persuading decision-makers, refining technical and commercial arguments, and providing essential support.

Qualifications

Bachelor's degree in business, mechanical engineering, chemistry, materials science, or a related field. An MBA is advantageous.A minimum of five years of combined experience in engineering, strategy, marketing, and/or product segments within the Home Appliance, Chemical, or Adhesive industries.A proactive and self-motivated individual with a positive attitude.Strong analytical, strategic, and organizational skills, coupled with critical thinking abilities.Proficient in Microsoft Office Suite, particularly PowerPoint and Excel, with experience in CRM software.Willingness to travel up to 40% of the time.Excellent written and verbal communication skills in English; proficiency in additional languages is a plus.Exceptional communication skills and the ability to work effectively in cross-functional teams.

What to Expect

tesa is recognized as one of the leading manufacturers of adhesive tape solutions, offering a diverse range of over 7,000 products. With a commitment to technology, we drive innovation, reliability, and sustainability to create a better future.

Our solutions significantly impact the work, products, and lives of our customers across various industries, including Automotive, Electronics, and Home applications. We cater to a broad spectrum of business clients as well as individual consumers.

Our adhesive solutions can be found in numerous applications, from the battery in your electric vehicle to the display of your smartphone, and even in the elevators of your buildings. Wherever you look, tesa is there, holding the world together for over 130 years.