CRM Lead

vor 4 Monaten

Berlin, Deutschland DR SMILE Vollzeit

**Ready, Steady, Smile**:
As the CRM Lead (M/F/x) you will play a pivotal role in shaping our customer relationship management initiatives, with an emphasis on understanding consumer behavior and delivering personalized experiences.

You will lead a team of CRM specialists and collaborate with cross-functional teams to drive engagement, retention, and revenue growth throughout the customer journey.

**Your Tasks**:

- You develop and execute a comprehensive CRM strategy focused on segmentation, targeting, and personalization, to enhance customer understanding, drive customer lifetime value, and improve retention
- You collaborate closely with stakeholders to design customer journeys that optimize funnel conversions, and identify opportunities for enhancing customer experiences across various CRM channels
- You lead a team of CRM specialists, offering guidance and support to achieve our quarterly efficiency goals
- You analyze customer data and generate insights to identify opportunities for maximizing revenue growth and delivering personalized customer experiences
- You explore new technologies and channels to improve the efficiency and effectiveness of our CRM system
- You stay current on industry trends and innovations to maintain a competitive edge in CRM best practices

**Your Skills**:

- You have 5+ years of experience in CRM
- You have strong analytical skills with experience in customer data analysis, segmentation, and targeting
- You have proven success in driving customer engagement, retention, and personalized content strategies that support significant revenue growth through CRM initiatives
- You have experience in managing a team of CRM specialists and collaborating effectively with cross-functional teams
- You have excellent communication in English and interpersonal skills with the ability to influence and persuade stakeholders
- You have strong prioritization skills with the capacity to manage multiple initiatives simultaneously, focusing on the most impactful projects
- You have proficiency with CRM platforms and tools such as Braze, Salesforce Marketing Cloud, HubSpot, or similar

**What we offer**:

- Your workplace: You will find our dog-friendly office in the heart of Berlin with healthy snacks and drinks, including a lovely rooftop terrace and a great view on the TV-tower
- Your flexibility: You can expect digital workflows, flexible working hours and home office days
- Your benefits: You can profit from subsidies with our partners (such as Babbel, Urban Sports Club, Spotify etc.)
- Your appreciation: Besides weekly Q&A sessions with our management and our Pizza & Beer Friday, we always celebrate our successes together
- Your smile with DR SMILE: You get your Aligner treatment for only 300€ and we also have special conditions for Family & Friends

**Your Application**:
**About us**:
DR SMILE is one of the fastest-growing digital healthcare startups in Germany. We specialize in cosmetic teeth straightening with innovative clear aligner technology and strive to be the first dentist chain you really love.

With innovative 3D printing technologies, telemedicine capabilities, and a network of aspiring doctors, we create novel and contemporary solutions to provide high-quality dentistry. We aim at being the first real lifestyle brand within the dental market, a market that hasn’t received real disruption ever since its inception. Our goals are high, we’re hungry for success and our patient’s happiness is our daily motivation.

We offer flat hierarchies, a fast-paced environment, wonderful co-workers, and an impeccable learning experience.
Ready.Steady.Smile

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