Director Growth, Demand

What You Can Expect
Camping is more than just a vacation—it's a way of life, a megatrend, and a rapidly growing industry. As one of the leading digital companies in European camping tourism, we are looking for a customer-obsessed, strategic growth leader who combines deep marketing expertise with a strong product and business mindset. You understand how to create sustainable growth across digital channels, e-commerce platforms, and authentic partnerships — always starting from user value.

You will lead the "Demand & Conversion" unit, aligning Marketing, Web, and App teams to deliver a seamless omnichannel user journey and to drive retention, conversion, and lifetime value.

As part of the four-member management team, you will translate company strategy into actionable growth initiatives, connecting business opportunities, product development, and marketing activation.

And as an agile leader and coach, you enable cross-functional collaboration, empower teams with clear goals and ownership, and manage stakeholders effectively.

Your Mission will be:

• Define and execute the growth strategy and OKRs for our "Demand & Conversion" unit to meet ambitious revenue goals.
• Foster omnichannel alignment across marketing, product, and app experiences to create a seamless and rewarding user journey.
• Drive customer acquisition, activation, and retention by combining data, creativity, and user insights.
• Foster conversion optimization across all touchpoints (marketing, web, app) and a strong culture of data-driven learning.
• Shape new product and market opportunities together with key stakeholders ADAC, ANWB and TCS and our internal teams.
• Turn user and market insights into concepts for customer loyalty, benefits, and value propositions to increase repeat usage and brand preference.

As an agile people and business manager, empower three cross-functional teams (~20 people total) through clear goals, coaching, and fostered autonomy and accountability.

What You Should Bring

• A minimum of 10 years experience in B2C digital growth or product-led marketing in travel, e-commerce, or marketplace environments.
• At least 5 years experience in cross-functional leadership, working closely with marketing, tech, and product teams.
• Strong understanding of performance marketing, CRM, conversion optimization, and how these connect with product and UX.
• Fluent in German and English; Dutch is a plus.
• A passion for outdoor travel and camping is a big advantage.

What We Offer

• Shape the future of Europe's fast-growing camping marketplace.
• Play a key role to make millions of campers discover, book, and return to our platform.
• Contribute to company-wide growth and innovation initiatives as member of the four-member management team.
• Collaborate with a motivated leadership team and experienced founders.
• Lead a central revenue-driving function with strategic impact.
• Enjoy the advantages of an agile grown-up and established professional structures.
• Work in a dynamic, international environment with hybrid flexibility and best hardware of your choice
• Flexible working hours, hybrid working, work abroad
• Modern office in the heart of Berlin with excellent public transport connections and a rooftop terrace for fresh air and sun-bathing
• Health promotion, e.g. through subsidies for Urban Sports Club or ergonomic workstations, free fruit, vegetables and muesli
• Regular company events and various employee discounts
• And last, but not least: a camper for your vacation

About Us
PiNCAMP is the camping startup of ADAC, ANWB and TCS - in Germany, the Netherlands and Switzerland, as well as throughout Europe. An international team of more than 80 digital experts digitises the camping industry by combining the experience and reputation of our shareholders with the speed of an agile start-up. Our goal is to be Europe's leading camping platform. For our further growth we are looking for passionate hands-on people who want to grow with us and are eager to build an excellent product for campers and campsites alike.