Director Growth

vor 2 Wochen

Berlin, Berlin, Deutschland HER ONE Vollzeit 80.000 € - 120.000 € pro Jahr

Your mission
Your Mission:
Lead HER ONE's growth marketing function with a focus on creative-led performance across acquisition, retention and reactivation. This is not a typical growth role: you'll be obsessed with how copy, content and storytelling impact CAC, CTR, CVR, and LTV. Your superpower is turning creativity into performance and vice versa.

Key Responsibilities:
Growth & Performance Strategy

  • Own paid marketing channels (Meta, TikTok, Google, etc.) with a creative-first mindset.
  • Develop and manage full-funnel growth campaigns: acquisition, retention and reactivation.
  • Optimize performance KPIs including CAC, ROAS and LTV with a test-and-learn approach.
  • Design a scalable creative testing system for paid and owned channels.
  • Lead cross-functional growth initiatives with Product, Brand and Content teams.
  • Design and execute lifecycle marketing strategies (email, SMS/Whatsapp, retargeting) to increase customer retention and repeat purchase rate.
  • Collaborate with Product and CX teams to reduce churn and build habit-forming experiences.
  • Own CLV metrics and continuously iterate on upsell, cross-sell and winback flows.

Creative-Driven Campaign Execution

  • Partner closely with content creators, designers and copywriters to develop high-performing ad creatives and landing pages.
  • Brief and manage UGC creators and video teams to produce top-of-funnel ads and social-native assets.
  • Build creative briefs based on data and iterate fast on winning formats.
  • Understand visual and messaging hooks that resonate with HER ONE's target audience (25+ women focused on wellness).

Data & Analytics

  • Develop dashboards and reporting frameworks to analyze performance across channels.
  • Translate data into creative insights and new growth hypotheses.
  • Use attribution tools and customer cohort analysis to inform investment decisions.

Your profile
What We're Looking For
Must-Haves:

  • 5+ years of experience in growth marketing, with a strong emphasis on D2C performance.
  • Experience driving retention through lifecycle marketing, CRM tools or loyalty initiatives.
  • Demonstrated ability to scale paid media budgets profitably.
  • A deep understanding of how creative impacts performance (and vice versa).
  • Experience managing UGC, ad production or creative freelancers.
  • Strong analytical and A/B testing skills.
  • Fluency in English; German is a must.

Bonus Points:

  • Worked in wellness, supplements or female-focused brands.
  • You've personally built or scaled TikTok/Meta ad accounts.
  • You've scaled subscription or repeat-purchase DTC products.
  • Experience in CRO and landing page testing.
  • You thrive in an entrepreneurial, hands-on environment and love wearing many hats.

About Us
**HER ONE empowers women through personalized wellness solutions, nurturing health and beauty at every life stage.

Our customer-centric, digital-first approach seamlessly blends nature and science, creating effortless healthy habits.

From gut health to beauty, overall well-being to weight management, our carefully crafted range
—
including functional snacks — supports the modern woman's journey to her best self.**

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