Director of Growth and Paid Acquisition

We're looking for a strategic, hands-on Director of Paid Acquisition & Growth (m/f/d) to lead performance marketing voy in Germany. You'll take ownership of our paid acquisition strategy - scaling core channels, testing new ones, and driving sustainable, data-led growth for our recently launched weight loss treatments.

In this role, you'll oversee execution across all major performance channels, lead a high-performing local team, and drive experimentation across the funnel to improve conversion and efficiency. From optimizing media mix and CRO to shaping our MarTech stack and go-to-market strategy, you'll build the systems, insights, and momentum that power our next phase of growth.

What you'll be doing:

• Own the Acquisition Strategy: Define and lead our paid acquisition strategy across all performance marketing channels. Translate business goals into scalable growth plans with clear KPIs and measurable outcomes.
• Lead Performance Marketing Execution: Oversee all paid media channels including Meta, Google, Native, Programmatic, and emerging platforms. Drive efficiency and media mix modeling while managing internal teams and agency partners.
• Conversion Rate Optimization (CRO): Build and run a structured CRO roadmap. Own experimentation across the website and user funnel to systematically increase conversion rates. Lead on A/B testing and work closely with Product and Design.
• Go-to-Market: Develop and execute acquisition strategies for launching new products and markets. Ensure fast, data-driven rollouts that are aligned with Product, Sales, and Brand teams.
• MarTech & Tracking Infrastructure: Own and evolve our marketing tech stack from analytics and attribution to automation and campaign tooling. Ensure data reliability, tracking accuracy, and actionable reporting across platforms.
• Cross-Functional Collaboration: Act as a key partner to Product, BI, Creative, and Engineering teams to align acquisition efforts with broader business goals. Drive transparency, shared learning, and consistent messaging across touchpoints.

What are we looking for:

• Proven Growth Leadership: 8+ years of experience in growth marketing or performance-driven digital roles, with at least 2 years in a leadership capacity, ideally in a B2C or DTC environment.
• Performance Marketing Expertise: Deep knowledge of key acquisition channels (e.g., Google, Meta, TikTok), with a track record of managing 7-figure budgets effectively.
• CRO & Experimentation Skills: Strong background in conversion optimisation, A/B testing, and funnel performance analytics.
• GTM Execution: Experience launching products in new markets or segments, with strong strategic and operational capabilities.
• MarTech & Automation: Hands-on experience with modern marketing technology stacks (e.g., tracking, attribution, automation, CDPs), and ability to evaluate and implement tools to scale performance and efficiency.
• Analytical Mindset: Proficiency in marketing analytics and BI tools, with a passion for data-driven decision making.
• Leadership & Communication: Exceptional leadership, collaboration, and stakeholder management skills; fluent in English.

Why work with us:

• Take the charge in scaling a mission-driven healthtech brand: As Director of Paid Acquisition & Growth, you'll own our acquisition strategy, expand into new markets, and optimise the funnel to deliver measurable impact. Join a passionate team transforming access to healthcare and make your expertise count where it truly matters.
• Benefits to perfectly fit you: Every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, hybrid work setup, and a remote work option (4 weeks within the EU).
• Building a great team together: At voy, we believe that building a great team and fostering strong interpersonal relationships are fundamental to our success. If you're passionate about collaborating with like-minded individuals, you'll appreciate our approach, which includes regular company events, a team event budget, and bonuses for employee referrals.