Business Development Manager, Brand

About Tencent:

Level Infinite is a global game publisher offering a comprehensive network of bespoke services for games, development teams and studios around the world.

We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play, while building a community that fosters inclusivity, connection, and accessibility. The brand also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games. Level Infinite is both publisher of breakout hit games like PUBG MOBILE and Goddess of Victory: NIKKE, and a collaborative partner in games such as Stunlock V Rising, Fatshark's Warhammer 40,000: Darktide, Dune: Awakening from Funcom, Nightingale from Inflexion Studios and many more.

Role Overview:

To strengthen our growth and presence, we are seeking a highly motivated and experienced
Business Development Manager
to drive strategic partnerships and manage celebrity endorsement initiatives.

The Business Development Manager will play a key role in identifying, developing, and managing business opportunities that elevate our brand and player engagement. This role combines
strategic business development
with a strong focus on
celebrity endorsements and influencer collaborations
, making it a unique opportunity for a creative, relationship-driven, and commercially minded professional.

Key Responsibilities:

- Business Development

• Identify, evaluate, and negotiate strategic partnerships to expand PUBG Mobile's and other games reach and strengthen the brand in key markets.
• Develop and manage commercial deals with agencies, brands, and ecosystem partners.
• Monitor industry trends, competitive activities, and emerging opportunities to drive growth.
• Collaborate cross-functionally with marketing, product, and esports teams to ensure alignment and maximize partnership value.

- Celebrity Endorsements & Influencer Partnerships

• Lead the strategy and execution of celebrity and influencer endorsement campaigns.
• Source, evaluate, and manage relationships with talent, talent agencies, and representatives.
• Negotiate contracts and ensure all deliverables align with brand objectives and campaign KPIs.
• Drive creative integration of celebrities into campaigns, events, and in-game activations.

- Communication project Manager

• Be the strategic POC for comms transversal projects and support to build capabilities.
• Work on transversal KPIs that can support content creators performance, country insights and share them with the team.
• Support the Organization of select communication projects RFPs to increase the regional pool of vendors.
• Support the reporting and timeline of the communication projects.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Genuine passion for gaming, social media, and influencer marketing. Regular player of video games will be a plus, ideally with familiarity or interest in battle royale titles like
  PUBG Mobile
  .
• 5–7 years of experience in business development, partnerships, or talent management, ideally within entertainment, gaming, or consumer tech.
• Proven success in managing celebrity and influencer partnerships and commercial deals.
• Strong negotiation, communication, and stakeholder management skills.
• Solid understanding of social media platforms, influencer ecosystems, and digital trends.
• Proficient with influencer marketing tools and data analysis for campaign optimization.
• Creative thinker with strong problem-solving, organizational, and project management abilities.
• Experience in budget management and financial planning.
• Established network of German content creators and ability to build long-term relationships.
• Proactive, adaptable, and able to manage multiple priorities in a fast-paced, multicultural environment.
• Must be comfortable with both written and spoken communications. Strong attention to detail for grammar and spelling is required. Proficiency is both English German will be a plus.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.