Head of Paid Growth

**EMBRACE THE WORLD: HOP ON YOUR NEXT ADVENTURE WITH US**

We are a lively and diverse team, founded by our CEO Julian Weselek in 2016, currently active in the DACH region and France. Our ambition is to become the leading travel company for authentic, customized, multi-day trips while being mindful of our planet: we are the first travel company in the EU to set near-term carbon reduction targets approved by the Science Based Targets initiative (SBTi): this is an imperative step toward decarbonization. We are and always will be driving the change in the travel industry for a better tomorrow.

**DESTINATION? THE WORLD**

We are discoverers. We are believers in the life-changing power of travel. On our journey we've built the amazing team that we have today - a team that sets the ambition to be remembered for building the future of travel, for consistently changing the norms of the industry and, simply, for staying true to our passion for bringing together the cultures of the world.

We seek a Head of Paid Growth to join our team and lead our paid marketing efforts. As the Head of Paid Growth, you will manage a team of 10+ people and a 7-figure annual marketing budget. Your goal will be to scale all channels profitably, ensuring that Tourlane continues to grow rapidly.

**What is the role about**
- Manage the paid growth team, consisting of paid search, paid social, paid display, affiliate, and influencer marketing.
- Develop and execute a paid marketing strategy that supports Tourlane's business objectives.
- Manage a 7-figure annual marketing budget, ensuring all channels are optimized for maximum ROI.
- Develop and manage relationships with external partners, including agencies and influencers.
- Continuously test and optimize campaigns to improve performance and drive down costs.
- Develop reporting and tracking mechanisms to provide regular updates on campaign performance and ROI.
- Work closely with other teams to ensure that paid marketing efforts are integrated with other marketing channels.
- Hire and train team members to ensure the paid growth team is aligned with Tourlane's goals and objectives.

**What will you need to be successful?**
- Strong knowledge of Paid Search, especially Google Search.
- Excellent knowledge of influencer marketing.
- Excellent knowledge of paid social channels like Instagram, Facebook, and YouTube.
- Strong knowledge of affiliate marketing.
- At least 8+ years of experience in paid marketing.
- Experience leading teams and managing significant budgets.
- Excellent analytical skills and the ability to use data to drive decision-making.
- Strong communication skills and the ability to work cross-functionally.
- German skills are a big plus.

**YOU ARE THE WORLD**
- We value your participation in Tourlane's success and complement your cash compensation with a package of employee stock options (ESOP)
- Flexible working setup to get the most of your working hours: we offer full flexibility in our Hybrid/Remote model, however we do expect that you take advantage of our lively Berlin office 2-3 days per week
- We share your passion for traveling: enjoy working abroad through our new program
- Your wellbeing matters to us: we offer mindfulness classes to take care of your mental health, sessions with Nilo.health
- We support all the diverse communities that make us Tourlane: join or create your own Employee Resource Group (ERG) and connect with Tourlaneans
- Dog-friendly office: we can't wait to meet your furry friend

If you are a results-driven marketing leader passionate about paid marketing and have a track record of success, we want to hear from you. Join us in building the future of personalized travel experiences.

**_ Sounds interesting? _**_We are excited to get to know you_
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