Head of Growth

Lumiform, founded in 2019, is one of the fastest-growing software startups based in Berlin. We operate globally, and over 50,000 organizations across 201 countries use our innovative Lumiform platform - and this is just the beginning. We have already secured €10 million in investment, are currently in the Series-A stage, and are backed by Germany's Tier 1 SaaS investors Capnamic and 42CAP. Our mission is to unleash the full potential of frontline teams, eliminate operational inefficiencies, reduce costs, and drive a new era of collaboration and automation in frontline teams. At Lumiform, our growth strategy is anchored in a solid inbound marketing approach, focusing on organic growth through content and SEO, a tactic that attracts thousands of new signups monthly. We are seeking a Head of Growth to elevate our demand generation and manage the customer lifecycle. Your role involves crafting and executing strategies to enhance customer acquisition, conversion, retention, and lifetime value through a data-driven approach. You will bring a proven track record of scaling SaaS businesses through a data-driven, growth-oriented approach, complemented by a hands-on mentality. At Lumiform, you will take the helm of a dedicated team comprising 3 members, alongside collaborating with specialized external agencies. Your mission will be to spearhead our efforts in refining our user funnel, aiming for a 10% monthly growth in both website traffic and signups, while also focusing on optimizing conversion rates across the entire user lifecycle. This opportunity is perfect for a proactive leader who's seasoned in making a big impact. You'll be able to drive significant change without the immediate need to grow the team. Tasks **Strategy Development**: Create and continuously refine a growth marketing strategy to drive the company's revenue targets. **Leadership**: Guide, nurture, and motivate a team of Content and SEO managers to to deliver impactful growth strategies. **Project Execution**: Oversee project management for the inbound marketing engine and website development, ensuring timely and effective implementation. **Customer Acquisition**: Full responsibility for optimizing both organic and paid customer acquisition channels. **Conversion Optimization**: Lead initiatives to enhance prospect-to-customer conversion rates **Customer Retention**: Implement strategies to accelerate customer engagement, reduce churn, and boost lifetime value (LTV). **Data Analysis**: Utilize tools like Google Analytics, Google Tag Manager, and Mixpanel to analyze and enhance key metrics such as customer acquisition cost (CAC), monthly recurring revenue (MRR), and LTV. **Requirements**: - You are already located in Berlin or up for relocation. - Proven experience in Growth Marketing, particularly in the B2B SaaS sector. - Leadership experience: you know how to manage teams and collaborate with external agencies. - Innovative mindset: generate ideas to keep Lumiform ahead in the industry - Demand generation focus: drive consistent growth in customer demand. - Expertise in conversion rate optimization. - You’re data-driven, analytical and centre decisions around the customer. - You are an advanced user of tools like Google Analytics, Mixpanel, etc. - You align with our values of Growth, Simplicity, Ownership, Open Communication, Outcome Driven. - Language proficiency: being fluent in English, German is a bonus. **Benefits**: - A competitive salary. - Opportunity to have a main impact on a rapidly growing SaaS company in the scaling phase. - Annual learning budget of 500€ for books, courses, conferences, etc.; some hours per week are reserved for learning new skills. - A beautiful and bright pet-friendly office in the heart of Berlin where we have fresh fruits, free drinks, good coffee and several cafés and restaurants of almost every origin close by. - Annual meet-up in Berlin for a week (The Lumi-Week) with all employees where we have workshops, team events, drinks, delicious food, and good talks. - Urban Sports Club or 50€ tax-free benefits in kind. - Join a team of 15 nationalities ( >35 employees) and various backgrounds. We ensure you have regular contact with everybody and are updated on the company's progress. **Hiring process**: 1\. Short chat with a recruiter. (60 min) 2\. Get-to-know with Hiring Manager. (30 min) 3\. Deep-dive with Hiring Manager. (60 min) 4\. Assignment. 5\. Presentation of assignment, meeting with team, final negotiations before the job offer. Join us at our rapidly growing startup, where we take pride in achieving double-digit growth month after month