Head of Paid Social Media

**Company Description**
Our client, a leading global online retailer, offers an extensive selection of products, spanning fashion, electronics, home essentials, books, and more. Recognised for its unwavering commitment to customer satisfaction, the company ensures seamless shopping experiences with fast, reliable delivery and easy returns. With a strong focus on innovation and a customer-centric approach, they continue to shape the future of digital commerce.

In this dynamic role, you'll be the driving force behind our global paid social media strategy, guiding our in-house team across 30+ markets. You'll have the exciting opportunity to lead high-profile campaigns, overseeing multi-million euro campaigns and always-on activations. This role gives you the platform to shape our presence on major channels like Meta (Facebook/Instagram), TikTok, Snap, and Pinterest. We're looking for a visionary leader eager to be at the cutting edge of automation and technology in the digital marketing sphere. Join us to make a tangible impact in our fast-paced, innovative environment.
**Qualifications** Responsibilities**:

- Lead the development of vision, strategy, and a roadmap to establish a top-tier paid social media team within the marketing division.
- Establish and strengthen strategic relationships with key partners like Meta, TikTok, and Snap, collaborating on joint business plans, strategic initiatives, resource allocation, and fostering product/team collaboration.
- Take a leadership role in orchestrating, executing, and successfully completing cross-functional projects that involve coordination among various teams (Media Strategy, Planning, Local Media Teams, Programmatic Media, Product, Engineering, Analytic Teams).
- Be responsible for the growth of awareness & consideration metrics through our global paid social media campaigns
- Lead asset briefing, campaign creation, optimization, automation, testing, and reporting, and pinpoint performance gaps and opportunities within the channel.
- Design and execute a comprehensive testing roadmap for incrementality, bidding, and creative strategies to demonstrate the effectiveness of paid social advertising.
- Serve as a dedicated mentor and coach to 3 team members, fostering their professional development through personal development plans.
- Represent the brand at industry-leading summits and partner events, enhancing its presence and reputation in the market.

**Requirements**:

- Minimum 8 years of experience in paid social media, having worked at a media agency, marketing agency, in-house media team, or social media platform.
- In-depth experience in working with the most relevant paid social media platforms such as Meta, TikTok, Snap, Pinterest, LinkedIn
- Strategic ad tech knowledge and implementation experience of the main components of the marketing tech stack (ie DSP partners, DCO partners, Brand Safety solutions)
- Implementation expertise to create best-performing media tactics (ie audience strategies, 1st party data usage, account setup recommendations)
- Strong experience using product feeds, dynamic ads & automation tools
- Deep understanding of digital performance marketing metrics, tools & best practices
- Strong command of analytics & data manipulation tools
- Detail-oriented, with the ability to prioritize and manage time efficiently among multiple strategies and global campaign management
- Knowledgeable about tracking, attribution models & incrementally testing with the ability to take action based on data-driven recommendations
- You are a team player and a clear communicator with excellent command of written and spoken English
- 5+ years of people managing experience in a high-growth environment
- You are experienced in managing large budgets and delivering against targets

**Additional Information**
- **️ Benefits**
- Flexible hybrid working model, allowing for 60% (or more) remote work each week, tailored by each team for optimal collaboration.
- Opportunity to work remotely from abroad for up to 30 working days each year.
- Starting with 27 vacation days per year.
- Access to family services, including counselling and support.
- A variety of health and wellbeing options, including access to Wellhub.
- Comprehensive mental health support and coaching.

**Application Details**

Start date: As of now

Working time: Full-time

Application documents: CV