Head of Customer Growth

vor 1 Woche

Berlin, Deutschland Lieferando Vollzeit

**Ready for a Challenge?**

**About this role**:
As Head of Customer Growth, you will lead efforts to drive customer retention, lifetime value, and loyalty across Lieferando’s CRM and in-app channels. Your focus will be on strategies that enhance engagement, increase order frequency, and ensure a seamless experience that fosters loyalty. You’ll work closely with the CRM Central Team to manage channel strategy, influencing both business and brand growth.

Leading a team of Customer Growth Leads and Managers, you'll report to the Head of Marketing, setting the agenda across channels and providing insights on performance, budgets, and growth metrics. This role requires strong strategic vision, collaboration, stakeholder management, and leadership.

**These are some of the key ingredients to the role**:

- Develop and implement a comprehensive Customer Growth Strategy, driving retention, reactivation, and loyalty through CRM and in-app channels, aligned with business and brand objectives to enhance customer lifetime value.
- Maximize CRM impact by overseeing CRM & In-App Marketing Tools and Journeys to optimize customer experience and support growth.
- Manage and optimize a significant portion of the regional marketing budget, ensuring resources are used effectively to deliver high returns. Collaborate with the Customer Intelligence Team and CRM to continuously optimize marketing spend.
- Lead performance tracking and analysis of KPIs, providing data-backed recommendations for improvement in growth initiatives.
- Lead and mentor a high-performing team, setting clear objectives and fostering a culture of continuous improvement to meet customer growth goals.

**What will you bring to the table?**
- Experienced in marketing roles, driving customer growth, loyalty, and retention within e-commerce, app-based platforms, or consumer-facing businesses, with strong business and commercial acumen.
- Proven leadership abilities, including mentoring teams, fostering collaboration, aligning team objectives with business goals, and managing key senior stakeholders, including board members.
- Skilled in crafting compelling marketing business cases and developing narratives for executive audiences, presenting ideas to a wide range of contributors and decision-makers.
- Data-driven, using insights to optimize strategies that improve customer lifetime value, while staying proactive and anticipating future challenges.
- Strong interpersonal skills with experience mentoring, coaching, and leading teams through influence and persuasion, excelling in fast-paced, ambiguous environments.
- Highly organized, intellectually curious, and known for a humble, open, and energetic leadership style.
- German speaking (written and spoken).

**Here is our offer**

**At JET, this is on the menu**:
Our teams forge connections internally and work with some of the best-known brands on the planet, giving us truly international impact in a dynamic environment.

Fun, fast-paced and supportive, the JET culture is about movement, growth, and about celebrating every aspect of our JETers. Thanks to them we stay one step ahead of the competition.

**Inclusion, Diversity & Belonging**

**What else is cooking?**

Want to know more about our JETers, culture, or company? Have a look at our career site where you can find people's stories, blogs, podcasts, and more JET morsels.

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