Vp/svp, Head of Ce Marketing

Job Description:
The Role

We have a new opportunity for a Head of Marketing to join our dentsu Marketing & Communications leadership team in Central Europe (CE). This role will dual report into the EMEA CMO, dentsu and the CE Chief Growth Officer, dentsu. This individual will be responsible for developing and executing the external communications, brand, commercial and experience marketing strategy to support the growth and innovation strategy for the CE integrated comms and marketing team. As well as developing and overseeing the execution of our go-to-market messaging and lead generation, you will support large deals, collaborate with internal resources and teams as required, and be client facing through executive sponsorship or pitch support as appropriate.

This role isn’t a traditional agency communications or marketing role as we’re looking for someone who wants to push the boundaries of the never before. Someone who can innovate and drive us to be distinctively dentsu in the industry so that we can execute what we deliver to clients, for our own brand, whilst having the skills and experience to be client facing and support our growth agenda. It will be a great fit and opportunity for an individual with over 10 years successful experience in customer and/or digital experience delivery for large brands, with a strong understanding of the communications, creative, media, data, technology, the consultancy and agency landscape. A passion for identifying and delivering commercial value and business outcomes for clients, combined with the ability to integrate brand and commercial marketing, will be a key personal and professional attribute. Proven experience integrating multiple capabilities together, strong storytelling skills to simply articulate complex solutions, experience in prioritising effective channel management to optimise budgets, business and people performance management, and understanding the resources required to execute programmes of work to deliver business results will be essential to this role.

As the Head of Marketing, you will be responsible for:
- The CE communications and marketing team with associated brand and growth targets, including brand perception and reputation, revenue, client executive access and average deal size into existing and net new clients.- Deliver an experience strategy to activate marketing that targets our key audiences and creates a memorable experience that aligns our brand values, commercial goals, and client needs (ABX). This includes net new, existing clients and the nurturing of these journeys.- Oversee the external communications calendar to ensure it aligns to our growth priorities - working closely with the global and regional teams, and in collaboration with Corporate Communications - ensuring that all communications adhere to the appropriate brand guidelines and business tone of voice.- Connect communications, launch campaigns and always-on experience activation through data, technology, creativity including seamless processes and governance.- Be an advocate and the responsible CE gatekeeper to govern the brand for dentsu and its GTM agencies, ensuring that the brands are meeting the guidelines and expectations of our clients and our regional/global teams.- Working with global and regional teams to plan and leverage thought leadership, and curating new thought leadership that reflects dentsu’s brand, experience and business priorities to position us as an industry leader.- Support and activate marketing for our technology partnerships with associated revenue targets and opportunity management including partner marketing into the industry, into partners and into dentsu.- Partnering with the dentsu EMEA CMO, CE executive team, CE Chief Growth Officer, new business teams and Practice Area growth officers to identify, agree and design the most effective strategies to support ‘existing client’ expansion.- Collaborating and prioritising with the CE Executive leadership team, new business and growth teams on securing new client opportunities and providing marketing pitch support, including the appropriate regular business reporting.- Collaborating, prioritising with the CE Executive leadership team and client leads on growing existing client opportunities and providing marketing experience support.- Be part of the EMEA Marcomms leadership team and collaborating to ensure consistency and evolving best practices across the CE cluster and region.

The Head of Marketing will be responsible for ensuring that the CE marketing and external communications team are aligned to our business and marcomms strategy, support the development of their skills to deliver experiences and support the shift to an outcome-driven approach to marketing with a constant eye on sustainability and DEI.

This is a unique opportunity to drive the ‘modern marketing’ agenda, and to lead and deliver real marketing and organisational change for dentsu. This person should be prepared to dev