Head of Marketing

**About **us**

Fintiba is a fast-growing company based in Frankfurt am Main and market leader in the field of online-based solutions for international students in Germany. With innovative technology, we operate at the interface between students, universities, politics, banks, and e-commerce. To make it easier for future specialists to come to Germany, we are passionately committed to this and thus contribute to increasing the attractiveness of Germany as a place to study. We are constantly expanding our range of services for our customers from over 190 countries. For this, we are looking for enthusiastic colleagues.

**Whom **we** **are** **looking** **for**

We are looking for new colleagues in the digital environment who think creatively, are hands-on and enjoy developing new solutions on their own initiative. We are also looking for colleagues who enjoy and are open to new and changing tasks. You feel comfortable in an international environment and speak German and English fluently. Does the interface between financial services and the education sector sound appealing and full of opportunities? Then we would like to get to know you

As a Head of Marketing, you lead our marketing efforts and drive growth across the globe. You will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, generate leads, and acquire new customers. Also, you oversee our great team of 10+ marketing professionals and collaborate closely with cross-functional teams to achieve business objectives.

**Your** **area** **of** **responsibility**
- **Growth**: You drive our marketing activities to reach customers in over 190 countries and grow our market share and customer lifetime value
- **Strategy**: You define our marketing roadmap and manage the execution across our B2B-, B2C-, Website
- as well as International Marketing teams to enhance brand awareness, generate leads, and acquire new customers
- **Corporate Design**: You oversee our Corporate Design across the company
- **Performance Tracking**: You manage and develop the marketing KPIs, establish reporting frameworks, and analyse campaign performance to measure our marketing effectiveness
- **Leadership**: Build and lead a high-performing marketing team with 10+ employees, providing guidance and support to foster professional growth and achieve our team goals
- **Budget Management**:Manage marketing budgets effectively, allocate resources efficiently, and optimize spending to maximize ROI
- **Leadership**: Build and lead a high-performing marketing team with 10+ employees, providing guidance and support to foster professional growth and achieve our team goals
- **Budget Management**:Manage marketing budgets effectively, allocate resources efficiently, and optimize spending to maximize ROI

**What** **you** bring **with** **you**
- Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree and studies in Germany are a plus
- 8+ years of experience in marketing management roles with a focus on online marketing as well as a sound experience in B2B marketing / sales activities
- Management experience in digital and international business contexts
- Strong strategic thinking and analytical skills, with the ability to translate data insights into actionable marketing strategies
- An eye and hand for design
- You speak English and German fluently

**What** **you** **can** **expect**

We offer an international, professional, and varied working environment in an exciting industry. You can expect an attractive salary with regular bonus payments and 30 days' vacation per calendar year. A monthly mobility allowance of 50. EUR net, an annual training budget of 600. EUR, an annual vacation budget of 150. EUR net and participation in the Corporate Benefits Program complete our offer.

You can work up to 40% of your weekly working hours on the move within Germany. If you work in the office, you can enjoy our large, leafy courtyard, where we regularly organize team events and celebrations. Our organization offers cooperation at eye level through flat hierarchies, the opportunity to take on responsibility and develop ideas through dialogue.