Field Marketing Lead

Vor 6 Tagen

Düsseldorf, Nordrhein-Westfalen, Deutschland Vodafone Vollzeit

Job Summary

Vodafone is seeking a highly experienced Marketing Strategist to lead and execute the regional marketing plan for Vodafone IoT business. The successful candidate will be responsible for delivering effective external communications at a local and regional level, driving revenue and awareness of IoT across all market segments within the regions.

Key Responsibilities

  • Define and execute the regional marketing strategy for the IoT business, in conjunction with the regional Head of Sales and local stakeholders, ensuring alignment between global marketing and regional strategies.
  • Lead field marketing efforts off footprint (USA, France, and APAC regions) to promote company offerings.
  • Lead field marketing efforts on footprint with local OpCo stakeholders.
  • Apply local marketing budget for effective external communication, helping to drive revenue and awareness across all market segments in the regions.
  • Build relationships with key stakeholders internally and with the OpCos to drive awareness and create demand.
  • Define and execute demand generation activities that support pipeline growth within OpCo customers and channels for IoT Managed Connectivity.
  • Support sales teams to deliver consistent and accurate messaging and content to both existing partners and potential customers.
  • Support business development team with tools for regional & local solution promotional launches.
  • Identify suitable local stories to share through PR and work with global and local PR teams in Vodafone to execute.
  • Support digital strategy by implementing new website contents at local level and supporting content generation for social media, aimed at increasing engagement and number of followers.

Requirements

  • Experience in leading and implementing Marketing strategies for complex solutions in an international B2B environment across different channels (min. 5 - 8 years).
  • Ability to deliver world-class marketing communications that drive awareness and generate demand for Vodafone IoT offering - internally and externally- across regions and channels.
  • Able to work under time pressures and deadlines. Self-starter, able to plan, organise, communicate and execute projects on time.
  • Ability to provide feedback and effect change for process improvement and optimisation.
  • Able to identify and escalate key issues requiring corrective action – in support of stakeholder projects.
  • Ability to manage variety of stakeholders at all levels. Build relationships, educate and influence regional customers, channels and partners as well as OpCo Stakeholders.
  • A degree or equivalent marketing qualification.
  • Experienced Marketer with a proven track record.
  • Experience in developing and implementing Marketing Communications strategies in an international B2B environment.
  • Experience with solutions marketing.
  • Fluent in English, additional European languages (Italian, Spanish, German, French) a plus.
  • Fluent in German mandatory.

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