Aktuelle Jobs im Zusammenhang mit Brand Marketing Lead - Düsseldorf, Nordrhein-Westfalen - Lotus Bakeries

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Brand Marketing Lead

vor 2 Monaten


Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

Job Overview

As a pivotal member of the marketing team, the Marketing Manager will play a crucial role in shaping the strategy and execution for the Lotus and Natural Foods brands within the German market. This position is designed to enhance brand visibility, drive sales growth, and optimize profitability across various distribution channels.

Key Responsibilities

  • Contribute to the annual strategic planning for the Lotus and Natural Foods brands, focusing on maximizing market penetration and brand awareness.
  • Establish comprehensive brand standards that effectively communicate the Lotus brand proposition and oversee the creation of brand guidelines and catalogs.
  • Develop and implement a robust marketing strategy, emphasizing point-of-sale activations and dynamic social media campaigns.
  • Provide content support for online platforms, ensuring that the Lotus and Natural Foods brands are well-represented.
  • Drive best-in-class brand activation initiatives to elevate market presence.
  • Define and monitor key performance indicators to assess the effectiveness of marketing initiatives in collaboration with the Category Development team.
  • Foster cross-functional collaboration with key departments to ensure alignment and synergy.
  • Select and manage external agencies to support marketing efforts.
  • Oversee budget management, ensuring effective allocation of resources in partnership with central functions.
  • Lead and mentor a local marketing team, fostering a culture of inspiration and development.
  • Cultivate a clear vision for brand growth in the German market, demonstrating proactive and entrepreneurial thinking.

Candidate Profile

Professional Qualifications:

  • A Master's degree in economics, marketing, communications, or a related field.
  • 4-5 years of experience in Brand Management, Consumer Marketing, or Digital Marketing, preferably within international FMCG companies.
  • Proven track record in executing and activating social media campaigns.
  • Strong analytical skills to identify growth opportunities and measure success effectively.
  • Familiarity with retail and household panel data to establish and track relevant KPIs.
  • Experience managing cross-functional projects, ideally within a matrix organization.
  • Proficiency in both German and English, spoken and written.

Personal Attributes:

  • A collaborative team player with strong communication skills.
  • Passionate about building and promoting brands, acting as a brand ambassador.
  • Demonstrates a proactive approach with a hands-on mentality.
  • Ambitious and innovative, eager to develop new ideas and ensure excellent execution.
  • Takes ownership of tasks and projects, driving progress and achieving results.
  • Committed to identifying and shaping future business opportunities.
  • Possesses a positive outlook and the ability to inspire others.