Demand Generation Manager, EMEA

vor 4 Wochen

Berlin, Berlin, Deutschland Acrolinx GmbH Vollzeit
Job Title: Demand Generation Manager, EMEA

At Acrolinx GmbH, we're on a mission to revolutionize content governance. Our AI-powered software helps organizations like yours capture and digitize their style guides, ensuring consistency and quality across all content.

Born out of the German Research Center for Artificial Intelligence (DFKI), we've been pioneering content governance for decades. Today, it's a critical component of every enterprise content supply chain. Think of it as a content insurance policy that balances writer creativity and productivity with the benefits of governance guardrails.

Our customers enjoy massive efficiency gains without sacrificing standards through AI-powered writing assistance, automated reviews, and quality gates, and analytics comparing content quality with performance.

We're seeking a Demand Generation Marketer in EMEA who'll be responsible for executing campaigns that drive new sales opportunities for our European market. The ideal candidate for this role has at least 5 years of B2B experience in enterprise demand generation marketing to DACH and the UK. This role reports to the VP of Marketing.

Key Responsibilities:
  1. Develop and execute multi-channel campaigns to drive qualified leads and opportunities in EMEA.
  2. Leverage regional events, webinars, SEO, and outbound programs to engage target accounts across the respective regions.
  3. Partner closely with Enterprise Account Executives to identify gaps in target account engagement and key personas.
  4. Design and implement email marketing campaigns to nurture ICP leads, engage prospects, and drive conversions.
  5. Work closely with Content and Product Marketing to develop high-converting and engaging content across our channels, including email, landing pages, and outreach sequences. Identify content needed for use in campaigns and offers as needed.
  6. Track, analyze, and report on key metrics to measure the effectiveness of marketing campaigns. Regularly optimize performance.
  7. Work with the BDR team to ensure proper follow-up and lead hand-off process.
  8. Work closely with RevOps to help segment and maintain a healthy and engaged database of target contacts.
  9. Stay up to date with the latest trends and best practices in B2B marketing and demand generation.
Qualifications:
  1. Minimum of 5 years of experience in B2B enterprise demand generation, with a focus on ABM.
  2. Experience working in the EMEA market.
  3. Proficiency in marketing automation tools (Pardot preferred), CRM systems (Salesforce).
  4. Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  5. Goal driven with the ability to collaborate with the EMEA sales team to understand target audience, market trends, and sales goals.
  6. Creative, outside the box thinker who can develop innovative marketing campaigns that resonate with target audiences.
  7. Excellent project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines.
  8. Excellent written and verbal communication skills in English. German proficiency is a strong plus.
  9. Growth mindset with a results-driven focus to help drive measurable impact and ROI through campaigns.
  10. Independent thinker with a can-do attitude and drive to win.
  11. Ability to travel to events and conferences as needed.

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