DACH Marketing Manager

Vor 5 Tagen

Munich, Bayern, Deutschland Strada Vollzeit
About the Role

The Marketing Manager will provide operational and managerial-level marketing expertise for Strada in DACH (Germany, Austria, and Switzerland), one of our key markets in Europe. This role will directly support and drive demand generation, enhance and differentiate Strada in the market, increase customer intimacy, and drive growth.

Responsibilities
  • Create and implement a regional digital-first marketing strategy to support and deliver sales goals, focused on demand generation.
  • Maintain regular communication with sales and leadership team members on marketing programs and initiatives.
  • Lead and develop high-performing marketing programs that deliver results-oriented demand generation programs across multiple marketing channels.
  • Collaborate with sales teams to create tailored sales messaging and experiences for key client and prospect engagements.
  • Lead Strada's presence externally at key trade shows, conferences, and events.
  • Oversee various facets of marketing communications, including PR, advertising, white papers, infographics, solution briefs, slideshows, client case studies, video promotion, seminars, events, collateral materials, market research management, and social/online presence management.
  • Provide reporting and analytics on the effectiveness of marketing campaigns and activities using CRM and marketing automation systems.
  • Optimize the customer experience, drive traffic to, and build content for the Strada DE website, leveraging paid and organic tactics to drive traffic.
  • Develop close collaboration and intensify partner programs with leading technology providers in the region to drive demand.
  • Work with the global marketing team to localize and drive initiatives in DACH and actively contribute to execution.
  • Act as the regional custodian of the Strada brand.
  • Manage agency relations, including PR and paid digital.
  • Manage and oversee a Marketing Executive and Sales Development/Business Development representative responsible for lead qualification.
Requirements
  • 5+ years of marketing management experience.
  • Extensive marketing practice in DACH and ideally other countries worldwide.
  • Industry experience in Outsourcing Services, Professional Services, Software, or Technology, preferably in the payroll and/or Human Resources space.
  • Ability to think strategically and translate market requirements and complex technical features into comprehensive value propositions and marketing programs.
  • Ability to plan, organize, monitor, and execute multiple projects on-time and within budget.
  • Self-starter and hands-on mentality, with experience in content creation, marketing automation tools, and lead nurturing.
  • Strong understanding of branding, lead generation, and sales processes, with a proven ability to drive and deliver successful demand generation programs.
  • Deep expertise in electronic and social marketing strategy and programs.
  • Strong written and verbal communication skills and expert presentation skills.
  • Highly organized and able to work in a fast-moving, international, complex matrix environment.
  • Previous experience managing teams.
  • Fluent English and German.
Benefits

We offer a comprehensive total rewards package, continuing education and training, and tremendous potential with a growing global organization. Strada is the perfect place to put your passion to work.

To learn more about us, visit stradaglobal.com

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