Cloud Marketing Manager DACH

vor 22 Stunden

Munich, Bayern, Deutschland Rackspace Vollzeit
Job Summary

Rackspace Technology is a global leader in end-to-end hybrid, multicloud, and AI solutions. We design, build, and operate our customers' cloud environments across all major technology platforms. Our company values innovation, collaboration, and excellence, and we're seeking a talented Marketing Manager for the DACH region to join our team.

Key Responsibilities
  • Develop and execute a comprehensive marketing plan that aligns with sales objectives and regional goals, including budget planning and marketing mix strategies.
  • Collaborate with major hyperscalers and the alliance team to create sub-marketing plans that leverage available marketing funds and resources.
  • Define target audience segments for each campaign to ensure effective messaging targeting.
  • Generate and leverage global content for local PR, social media, the company's website, and various marketing activities, utilizing input from local and global subject matter experts.
  • Manage and expand the C-Level relationship network specifically for the DACH region.
  • Oversee and drive the implementation of diverse marketing activities, ensuring compliance with brand guidelines and achieving optimal communication outcomes.
  • Work with local PR agencies to execute PR plans, drive social media campaigns, and maintain the German website.
  • Plan and execute events with central event team support to ensure memorable customer experiences.
  • Lead Account-Based Marketing campaigns closely aligned with sales strategies.
  • Manage lead generation, lead distribution, and lead tracking using Salesforce and hyperscaler portals.
  • Document and report on the execution and results of marketing plans, internally and to hyperscalers, to demonstrate ROI and achievement against KPIs for campaigns and programs.
Qualifications
  • At least 10 years of marketing management experience, preferably in the cloud services industry.
  • Strong understanding of cloud technologies and customer needs within the cloud sector.
  • Proven ability to achieve significant marketing results.
  • Empathetic and creative mindset with the capability to think outside the box to solve problems and/or address opportunities.
  • Experienced in developing compelling content and messaging.
  • End-to-end management of marketing programs, from ideation through execution and outcome measurement.
  • Native German speaker with fluent English proficiency (C2 level).
  • Proficiency in Adobe Photoshop, Illustrator, InDesign, Premiere, or other video editing tools, including the use of GenAI technologies.
  • Excellent team player with strong end-to-end thinking and collaborative skills.

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