Marketing Manager DACH
vor 1 Tag
TCL Electronics Europe is a leading consumer electronics company with a strong presence in the DACH region. We are committed to delivering innovative products and exceptional customer experiences.
Job SummaryWe are seeking a highly motivated and experienced Marketing Manager to join our team in the DACH region. The successful candidate will be responsible for developing and executing sellout-driven trade marketing strategies to support sales targets and brand promotion.
Key Responsibilities- Strategy Development: Develop and execute sellout-driven trade marketing strategies to support sales targets and brand promotion.
- Customer Coop Marketing: Maintain close relationships with customers, understand their needs, and action customized coop marketing solutions for boost SellOut.
- Market Analysis: Analyze market trends, competitors, and consumer behavior to provide market insights and recommendations.
- Event Planning: Design and implement promotional activities, trade shows, and other marketing events to enhance brand awareness and product sales.
- Channel Management: Manage and optimize sales channels On/Off Line TCL visibility to ensure optimal product display and sales across all channels.
- Budget Management: Manage the trade marketing budget to ensure effective allocation and use of resources.
- Partnership Management: Establish and maintain strong relationships with retailers, distributors, DFB,MKT Suppliers and other partners.
- Performance Evaluation: Monitor and evaluate the effectiveness of marketing activities and provide data-driven improvement suggestions.
- Brand Marketing: Marketing SelfBranding strategies via sponsorship/PR/digital to Maximize brand awareness and consideration
To be successful in this role, you will need:
- At least 5 years' experience in marketing field in electronic company
- Proactive, accountable, "digital" minded, self-driven, flexible, creative, positive
- Excellent communication and interpersonal skills
- Language: German, English, Chinese(plus)
- Able to work in a team
- Flexible and able to work independently
We offer a permanent contract, full-time position with the possibility to learn and grow in an international environment in a fast-growing company.
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